Author: Janelle Vreeland
Looking to revamp your YouTube channel page? Now is the perfect time, as YouTube has just introduced a new format for channel pages. Here are the major changes to …
We recently discussed the right and wrong way to handle newsjacking and use it to bring awareness and engagement to your brand. If you’re looking for a real brand …
Recently, we highlighted ways that brands could recognize and reward their fans for free. Some readers were more anxious to see these techniques used in real social life, so …
Visually interesting and informative elements like infographics can be a huge asset when trying to communicate data to your audience. In the past, we talked about how high quality …
Ever since changing the layout, pricing system and products carried by their stores, JCPenney has alienated many of its previously loyal customers. The company’s execs are well aware of …
It’s finally starting to feel like spring, which means that the major warm-weather holidays are getting closer and closer. Coming up first and probably catching a lot of consumers …
You’ve spent hours researching, writing and designing your brand’s latest infographic…so why wouldn’t you do your best to drive as much traffic to it as possible? It’s not enough …
Following events like the “Jaws” theme circling the Oscars and the Boston Marathon bombing, the term newsjacking has been getting a lot of attention. The idea behind the term …
Some people take to Twitter so naturally that it seems like it was created just for them. Food aficionado Alton Brown is one of those people. The engagement he gets …
There are many effective ways to gather leads for a brand. You can create a newsletter, hold a giveaway or set up a loyalty program. But one of the …
We know how important it is to accompany your digital content with attractive imagery. When your creative juices start to run low, though, it can be difficult to find …
How easy is it to navigate through your site? If you can’t take the time to reach out to power users for feedback, or conduct UX tests, you can …
Video is a great way to build brand recognition, but it can be difficult to convert those viewers into fans and, hopefully, customers. Fortunately, you don’t have to have …
We’ve written lots of posts about adding a variety of tactics to your social media strategy, and how it’s important to have that social media strategy. But a specific …
YouTube recently announced a beta service that allows YouTube channel owners to connect their YouTube presence to multiple Google Plus accounts. What does this mean for brand marketers? It …
Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most …
Evergreen content is not only a good way to bring people to your site and your blog months after it’s published, it’s also a good way to boost traffic …
One of the biggest challenges in networking in the digital space is keeping your contacts straight. I’ve resorted to spreadsheets of names, emails and outreach dates just to keep …
We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to …
We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of …
A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their …
Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you …
With 90 million monthly users, Instagram provides marketers and brands with a huge audience just waiting to be reached. Of course, getting your content in front of these users …
Good news! In a recent webinar, the folks at InterActive Media Strategies and the Business Video Network found that video ad completion rates are at an all-time high. This …
It can be tough to stay focused on one project, especially if you’re a dedicated multi-tasker like me. Unfortunately, multi-tasking can cause us to lose focus, become less efficient …
Yelp recently introduced a new tool to help businesses estimate how much of their business comes from the site. If this tool is news to you, or if you’re …
Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy …
Looking to give your text message marketing strategy a makeover? It may be time to add media-rich (mms) messages to your plan of action. A whopping 95% of phones …
Lasting from April 4-9, the Toronto Silent Film Festival annually celebrates something near and dear to my heart — silent film. Although silent film aficionados already know about the …
Boasting much higher open rates than other forms of digital marketing, a whopping 98% of all SMS messages (and MMS messages) are opened. But getting people to open and …
