Author: Janelle Vreeland
If your brand still has an active presence on Google Plus, we have great news. Google recently introduced the Google Plus widget as a Gmail feature. The widget culls …
Instagram has had quite an impact on the retail web. It continues to be an excellent way to connect with smartphone-wielding teens, and its userbase of 90 million monthly users …
Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com …
Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They …
The German branch of PayPal had a bit of a crisis on its hands when an email went out a little over a week ago, telling customers that 500 …
Wondering how your Twitter presence stacks up against your competitors and colleagues? Followerwonk lets you make the comparison instantly, on several levels. What does it offer? Social authority analysis …
Thanks to Netflix, “Arrested Development” fans have been able to catch up on the family and everything that has happened in their seven-year hiatus. With our favorite characters returning …
We know that having a call to action can improve engagement on social and encourage conversion on landing pages. But what about content marketing? Can your blog posts benefit …
Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to …
Taking a cue from one of its social rivals, Twitter will be launching an automated ad exchange of its own. AdAge details that the exchange will enable brands to …
Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important. Customer retention is the name of the game …
Crowdsourcing has proved a successful and effective technique for a number of brand-affiliated projects. Many brands have turned to crowdsourcing to gather user-generated content from fans and customers (like …
If you thought mobile purchases were just for Millennials, think again. A new study from Alliance Data found that over half of the mom Internet users they surveyed use …
So, you’ve developed a great app that has been getting consistent downloads and good reviews. Your next hurdle? Keeping those users interested and coming back for more. Sometimes that …
For ecommerce sites, shopping cart abandonment is a big obstacle to overcome. SaleCycle estimates that the abandonment rate is at a staggering 73%. With 7 out of every 10 …
Does your brand revolve around cooking, food, nutrition or fitness? Then you’re in luck! According to a new study by Azntaiji Multimedia and SocialRadius, most Facebook searches are about …
With every day that passes, it seems like yet another health or fitness-focused startup is throwing its hat into the social ring. This is great for users looking for …
With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve …
Social media contests have quickly become an effective way to boost engagement and brand awareness. So much so, in fact, that sites and services have been created around them …
A 2012 study by BazzarVoice found that 84% of Millennials report user-generated content has at least some influence on what they buy. More and more brands are launching user-generated …
Email newsletters can be a great way to share a variety of content with your fans and customers. If it’s a B2B company, the newsletter often contains links to …
With big-name brand hacks taking place across the socialsphere, Twitter’s announcement introducing its new two-factor login verification system was met with a sigh of relief. Although it promises to …
It can be frustrating trying to coordinate all the tasks you may need to do as a brand marketer. From content writing, to social updates, to blogger outreach, the …
Although it may seem easy enough, it’s not a simple task when it comes to creating a brand-oriented hashtag. If you expect to build any kind of buzz around …
It’s easy to turn super fans of your brand into customer advocates, but it’s a much more difficult task when it comes to winning over the critical and disgruntled. …
They may not have been as quick to jump on the social media bandwagon as their younger, more contemporary competitors, but luxury brands have really come into their own …
A little over a week ago, The Onion’s social accounts were hacked by the Syrian Electronic Army. Although some tech blogs questioned whether it was a legitimate hack or …
To help promote its boneless chicken, KFC recently launched a funny, clever campaign called #iatethebones. The campaign was launched to spur entries from KFC customers and fans of their …
If you’re a business operating out of a particular country, it makes sense that you would want to target users in that particular country. Country-specific top level domains (like …
Research suggests that regardless of their animation, color or subject matter, we are becoming blind to display ads. Even if we see them, we’re not clicking them. In fact, …
