Starting a Brand Ambassador Program from Scratch the Lululemon Way
There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision …
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Category: Content Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Content Marketing
The Gap’s Styld.by Campaign Uses Bloggers to Build Connections
Remember back in 2010 when the Gap tried to swap out its classic logo for something new and the social world launched into massive, angry protest? Breathe easy there, …
How Challenger Brands Use Product Ambassadors to Boost Sales
Photo credit: Instagram @kailua_kat Tips to Execute a Winning Product Ambassador Program A GoPro accessory manufacturer used smart positioning combined with an aggressive product ambassador program to increase ecommerce sales by …
How Successful Brand Ambassador Programs Get Moving – Interview With the Pros
Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and …
Write Kickass Email Marketing Subject Lines and Watch Open Rates Soar
February 10, 2017 Content Marketing, Digital Marketing, How-to, Mobile Marketing
Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or …
5 Brand Ambassador Bungles: When Influencer Marketing Goes Wrong
Brand ambassador marketing is all the rage in 2017, but what happens when things don’t work out the way you expect? Call them Brand Ambassadors, Influencers, or Sponsors; they …
Tips for Naming Your E-Newsletter: Compelling Newsletter Names
January 3, 2017 Content Marketing, CRM, Digital Marketing, How-to
Compelling newsletter names are a key component of any strong email marketing strategy. And like starting a brand ambassador program, developing a great integrated marketing strategy, or creating interesting Facebook …
The Future of Content, According to Facebook Instant Articles
April 12, 2016 Content Marketing, Social Media Marketing
The publishing world is about to undergo another major shakeup, and this time the casualty in the race to own content isn’t print, but websites themselves. Facebook has released …
Creating an Engaging Content Marketing Plan as a Finance Firm
March 4, 2015 Content Marketing, Digital Marketing
It's always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.
Moving Past Shamrocks and Rainbows: 3 New Ideas for St. Patrick’s Day Marketing Success
February 25, 2015 Content Marketing
Move beyond shamrocks and rainbows for St. Patrick's Day success. We have the content marketing tips you need for a great St. Patrick's Day campaign.
5 Questions to Guide Your Brand’s Content Marketing Strategy in 2015
February 3, 2015 Content Marketing
As you begin 2015, take a good hard look at your content marketing strategy and ask yourself these 5 questions.
How Online Travel Brands Can Engage Their Audience
January 27, 2015 Content Marketing, Digital Marketing, Social Media Marketing
How can travel brands use digital, social, and content marketing to succeed?
Forget “Viral:” True Marketing Success Doesn’t Happen Over Night
January 12, 2015 Content Marketing
Everyone wants to make a viral video but the truth is that viral isn't an effective strategy. We explore what you need to do instead.
Content Marketing is For Lovers: Valentine’s Day Content Ideas
January 8, 2015 Content Marketing
The holidays are over but Valentine's Day is right around the corner. We share three ideas to help you make content that stands out this Valentine's Day.
3 Ways to Make Content That Stands Out
January 7, 2015 Content Marketing
As the market becomes saturated, how can your brand make content that stands out? We take a look and give 3 great tips.
4 Tips for Starting a Podcast For Your Brand
December 22, 2014 Content Marketing
We've assembled some of our best tips for starting a podcast for your agency or brand.
Top 10 Lonelybrand Articles of 2014
December 17, 2014 Content Marketing, Digital Marketing, Social Media Marketing
What were our 10 most popular articles in 2014? We count them down in this article.
Content Marketing Resolutions for the New Year
December 16, 2014 Content Marketing
What are your content marketing resolutions for the New Year? We share some of ours.
4 Interactive Holiday Content Ideas
December 12, 2014 Content Marketing
Get some ideas for interactive holiday content to get your fans to participate in your holiday ad campaigns.
How to Make Content for Today’s Marketing Savvy Consumer
December 1, 2014 Content Marketing, Social Media Marketing
Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.
5 Digital and Social Media Marketing Trends
November 18, 2014 Content Marketing, Digital Marketing, Mobile Marketing, Social Media Marketing
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
Why Sainsbury’s 2014 Christmas Ad Works
November 17, 2014 Content Marketing
Why does Sainsbury's "Christmas is for Sharing" work? We take a look.
What Keeps Brands From Making the Best Content Possible
November 12, 2014 Content Marketing
What keeps brands from making the best content possible?
How to Market to Men
November 6, 2014 Content Marketing
Men are becoming more and more involved in family purchasing decisions. We explore best practices to market to men.
What Marketers Can Learn from National Novel Writing Month
November 4, 2014 Content Marketing
Every year, thousands of people participate in National Novel Writing Month. What can marketers learn from these aspiring novelists?
4 Examples of Great Holiday Content
November 3, 2014 Content Marketing
Need some inspiration for holiday content marketing? Here are 4 examples of successful brand content for the holiday season.
OK Go Proves That When it Comes to Great Content, the Hard Way Is the Best Way
October 30, 2014 Content Marketing
Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.
6 Ways to Benefit From LinkedIn’s Publishing Platform
October 22, 2014 Content Marketing, Social Media Marketing
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
Frightening Facts About Enterprise Blogs
October 21, 2014 Content Marketing
Everyone has access to publishing an enterprise blog, but are marketers creating interesting, engaging, and informative content that drives results?
McDonald’s Takes a Stab at this “Authenticity” Thing
October 14, 2014 Content Marketing
McDonald's has had a tough couple of years. Can a new "authentic" ad campaign turn things around?