There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision …
Category: Content Marketing
Remember back in 2010 when the Gap tried to swap out its classic logo for something new and the social world launched into massive, angry protest? Breathe easy there, …
Photo credit: Instagram @kailua_kat Tips to Execute a Winning Product Ambassador Program A GoPro accessory manufacturer used smart positioning combined with an aggressive product ambassador program to increase ecommerce sales by …
Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and …
Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or …
Brand ambassador marketing is all the rage in 2017, but what happens when things don’t work out the way you expect? Call them Brand Ambassadors, Influencers, or Sponsors; they …
Compelling newsletter names are a key component of any strong email marketing strategy. And like starting a brand ambassador program, developing a great integrated marketing strategy, or creating interesting Facebook …
The publishing world is about to undergo another major shakeup, and this time the casualty in the race to own content isn’t print, but websites themselves. Facebook has released …
It's always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.
Move beyond shamrocks and rainbows for St. Patrick's Day success. We have the content marketing tips you need for a great St. Patrick's Day campaign.
As you begin 2015, take a good hard look at your content marketing strategy and ask yourself these 5 questions.
How can travel brands use digital, social, and content marketing to succeed?
Everyone wants to make a viral video but the truth is that viral isn't an effective strategy. We explore what you need to do instead.
The holidays are over but Valentine's Day is right around the corner. We share three ideas to help you make content that stands out this Valentine's Day.
As the market becomes saturated, how can your brand make content that stands out? We take a look and give 3 great tips.
We've assembled some of our best tips for starting a podcast for your agency or brand.
What were our 10 most popular articles in 2014? We count them down in this article.
What are your content marketing resolutions for the New Year? We share some of ours.
Get some ideas for interactive holiday content to get your fans to participate in your holiday ad campaigns.
Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
Why does Sainsbury's "Christmas is for Sharing" work? We take a look.
What keeps brands from making the best content possible?
Men are becoming more and more involved in family purchasing decisions. We explore best practices to market to men.
Every year, thousands of people participate in National Novel Writing Month. What can marketers learn from these aspiring novelists?
Need some inspiration for holiday content marketing? Here are 4 examples of successful brand content for the holiday season.
Sometimes when it comes to content, the best way is the hard way. No one exemplifies this better than rock band OK Go.
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
Everyone has access to publishing an enterprise blog, but are marketers creating interesting, engaging, and informative content that drives results?
McDonald's has had a tough couple of years. Can a new "authentic" ad campaign turn things around?