You’ve spent hours researching, writing and designing your brand’s latest infographic…so why wouldn’t you do your best to drive as much traffic to it as possible? It’s not enough to just publish it on your site, or even tweet about it. If you want to make sure your infographic is seen, appreciated and passed on to others, check out these four simple tactics below.
Submit to Visual.ly
Submitting infographics to an infographic creator/aggregator like Visual.ly opens it up to a wider audience. It also allows you to include your own information, URLs and credits to ensure that anyone interested in the brand behind the infographic can find you. Think of it this way: yes, you’re hosting the inforgraphic on Visual.ly itself, but Visual.ly probably gets more traffic than your site does. The more eyes you can get it in front of, the better it is for your brand in the long run.
Submit to Stumbleupon
No matter what the topic of the infographic is, chances are there is a category that it fits into. Take the time to create an account and use it to submit infographics that are live on your site. This will help circulate your information and, who knows, it could help it go viral! If applicable, you can also use that account to submit some of your best, most interesting blog posts.
Crop and share teasers via Facebook/Pinterest
Facebook and Pinterest are very visual mediums, but they don’t necessarily play well with lengthy infographics. If you can’t get yours to fit within the imposed size limits while still making it easy to read, post a teaser instead. Crop an interesting portion of the infographic to a size that is both readable and fits in the normal feed of Pinterest and Facebook. Once you’ve done that, write a brief description about the rest of the information the infographic covers, and then provide a link to the extended version housed on your site. Not only will you bring in traffic, you’ll keep your feed looking neat and navigable, too.
Include alt text in your image description
When it comes to actually posting the infographic on your site or in your blog, take the time to fill out information like the image name (use the title of your infographic) and the alt text. This will help it show up in Google image searches, as well as display alternate descriptive text in case your image doesn’t display.
Want to take a shot at creating infographics for your brand? Check out our guide and learn what it takes to make an effective infographic.