Author: Janelle Vreeland
An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of …
Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing …
LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, …
Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she …
Research has shown time and again that visual elements are more effective than solely textual elements. In fact, when it comes to communicating data, high quality infographics are 30 …
Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find …
How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with …
If you witnessed the events of WhopperGate unfold as inappropriate tweets began to flood Burger King’s Twitter feed, a fear probably ran through your mind — What if my …
As fewer and fewer people rely on resources like phone books to find listings for businesses, it becomes more and more important for businesses to ensure that their online …
Depending on how active you are on Google Plus — and how often you visit your own personal or brand page — you may or may not have noticed …
As a digital marketer, it’s important to stay up-to-date about on the latest marketing techniques, networks and strategies. Although you probably have your favorite blogs that you turn to …
One of the ways to connect with a larger audience while asserting your expertise and your authority is to get engaged in conversations and answer questions. Although it’s easy …
We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what …
Every day, there seems to be a new addition on the podcast scene. Even though some might say that the podcast market is overstuffed, major podcast networks (especially comedy-based …
The Pinterest-inspired scrapbook sites just keep coming. The latest board-boasting contender, however, may offer some extra incentive for brand marketers in certain industries to at least give it a …
Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak …
We recently gave a rundown of some essential tools to help you successfully run and monitor a social media-based contest. Although those tools are awesome and helpful, your contest …
Pinterest has grown by leaps and bounds, but it still doesn’t offer much in the way of monitoring features. Although brands can find stats on each individual pin, it’s …
Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you …
We recently highlighted LinkedIn’s ingenious engagement campaign that consisted of congratulating some of its most active users. The campaign was a definite success, leading users to share and discuss …
I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users …
Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and …
Things are starting to get interesting over in the Vine space. More and more brands are claiming their handles, and although they haven’t posted any videos yet, it shows …
Likes, pokes, shares and retweets have invaded our common vocabulary, but if you’re new to the world of monitoring social media for your brand, there are probably some terms …
Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to …
Although social audiences tend to skew female, we know that there are plenty of social guys out there (just ask the guys over at Gentlemint). Unfortunately for guy-focused brands, …
Having a social and digital presence has become a huge part of creating and running a successful business. When you’re out networking, your new contacts will want to check …
Freemium services and products are awesome. Research has shown that providing high quality products and services for free can actually convert users into paying customers, although the conversion rate …
Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound …
We know that mobile search and local business were made for each other. Research has shown that 61% of users make local searches from a mobile device, and that …
