lonelybrand uses Google Analytics 4 and first-party analytics cookies to measure readership, traffic sources, sessions and engagement across the publication.
Google Analytics 4
The Google tag runs on each page and sends a page-view event to the lonelybrand Google Analytics property. Google Analytics may also measure session activity, engagement time, scrolls, outbound clicks, file downloads, site-search activity and other interactions supported by enhanced measurement.
Analytics cookies
Google Analytics sets first-party cookies, commonly including _ga and a property-specific _ga_* cookie. These identifiers distinguish browsers and sessions so visits and engagement can be attributed over time. Cookie names, contents and retention can change with Google Analytics configuration and product updates.
Measurement data
Events can include the requested page, title, referrer, campaign parameters, approximate location, browser and device characteristics, language, screen information, timestamps and engagement details. Google receives network information needed to process the request. Google describes its handling of information in the Google Privacy Policy.
Google Signals
The Google Analytics property has Google Signals enabled. Where a visitor is signed in to Google and has permitted Ads Personalization, Google may associate analytics activity with that account to provide cross-device reporting, demographics, interests and audience features. This can involve Google Analytics, DoubleClick and regional Google audience endpoints. These features are controlled by the Google Analytics property and the visitor's Google settings.
What normal delivery requires
Your browser may cache public files such as images, fonts, CSS and JavaScript to load pages efficiently. Browser caching is controlled by your browser and is not used by lonelybrand to recognize you. Our hosting infrastructure processes ordinary HTTP request logs for delivery and security as described in the Privacy Policy.
Browser controls
The site does not operate a cookie preference banner. You can block or delete analytics cookies using your browser or content-blocking tools. Blocking the Google tag does not prevent access to editorial content.
External destinations
Google Analytics is contacted when a page loads. Other external services are contacted when you choose an outbound link, including an affiliate or X/Twitter link, and the destination may use cookies under its own policy.
Future changes
If the site's analytics, cookies or related technology materially change, this notice will be revised. Questions may be sent to support@lonelybrand.com.