Converting YouTube Viewers into Customers

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Video is a great way to build brand recognition, but it can be difficult to convert those viewers into fans and, hopefully, customers. Fortunately, you don’t have to have a big budget or a big name celebrity to build some serious buzz around your video and your brand. All you have to do is keep the following tips in mind…

Get social.

Video is content that is meant to be shared…so share it! Share it across your social networks and encourage others to share it, too. You need to share it to ensure that new audiences are discovering you.

Use humor.

Humor is very, very important. According to Video Explainers, viewers who watch a humorous video are more than three times as likely to go to a brand’s Facebook page than viewers who watch non-humorous brand videos. Yeah, it’s probably out of your comfort zone, but don’t be afraid to take that risk. Kmart recently took a chance with its “Ship my pants” commercial and guess what? It’s gotten people and sites talking about them again!

Don’t worry about having a big name attached to it.

As we’ve seen time and time again, you don’t need a big name to drive viewers to your video. In fact, celebrity videos drive 12% fewer visits than videos without a celebrity attached to them, so don’t talk yourself out of a great idea just because you can’t get a celebrity to join in the fun.

Keep it short.

How many times have we said to keep things short and sweet? Here’s why. Videos clocking in at 15 seconds or less are 153% more effective than videos between 16 and 60 seconds long and boast the best click-through rates in the social video space.

Prompt them to join you on your other social profiles.

According to Video Explainers, 40% of post view activity involves joining a brand on Facebook. Make it easy for viewers to make this next step. Include links to your brand’s social networks in the video description, but consider including them in the video itself as a call to action that people can directly interact with, maybe even as an annotation to make it stand out more.

Inspired? Make sure that your YouTube channel is up to snuff by asking yourself these questions.