Category: Marketing
Google paints a happy picture of its social user base, touting that “170 million users have upgraded to Google Plus,” or whatever that means. Google’s pet project may be …
At the end of March, Google added another tool to its analytics arsenal: Account Activity. By opting in for this service, users will receive monthly, password-protected reports detailing their …
How does online advertising stack up to traditional advertising in terms of consumer trust and relevance? According to a recent survey from Nielsen, consumers still consider TV, magazine and …
If your brand hasn’t made the jump to Pinterest yet, the news that it has become the number three social network in the U.S. may have prompted you to …
These days insurance agencies are more likely to use digital marketing tactics than the more “traditional” strategies like ads in yellow pages or local newspapers. But how exactly do …
Many industries have made the jump to the mobile sphere, from insurance to hospitality. But one industry in particular is working its way into the mobile world, and has …
Between busy schedules and hesitation to adapt to new ways of communication, encouraging the C-suite to participate in social media marketing is easier said than done. But the benefits of …
After countless articles on the subject, and studies backing up the assertion that users want an open line of communication, it seems that many brands and retailers are still …
Like many busy humans, my policy is generally to avoid an influx of random inbox deliverables at all costs. But thanks to a few minute details, these four invitations …
Streaming music services are everywhere these days. On any given day, I might use Google Music for my morning commute, Spotify and Pandora at work, and Daytrotter’s mobile app …
In case you’re living in the dark when it comes to the wonders of pre-planned public transportation timing, we put together a quick guide to help you pick the perfect Chicago …
Texting and driving is bad. Everyone knows it, yet countless people still do it all the time. Well, there is one app that seeks to provide a true solution …
In previous articles we’ve covered insurance companies that are doing an exemplary job when it comes to social media. But Allstate, Progressive and GEICO are national brands with a …
In 2011, Google released the results of a study that estimated 89% of the clicks from search ads are incremental (89% of visits to an advertiser’s site from ad …
The digital options for music fans are piling up so fast, it’s hard to know which ones are really even worth the effort. Pandora, Spotify, Songza (more on that …
Countless articles have been written about Pinterest, its effectiveness and the opportunities it potentially provides for brands. Although it’s not the ideal social media platform for all brands, it …
There is no shortage of iPhone photography apps floating around the App Store, but one that stands out from the pack is tap tap tap’s Camera+. The app includes a …
Last Sunday’s season premiere of “Mad Men” clearly did some major business social media-wise. Reportedly, 106,000 comments were made in the social realm by 64,000 commenters. And AMC successfully …
Back in March when Apple debuted the new iPad, we put together an article packed with iPad and other tablet stats and paired it with a related Facebook question to gather …
Business trips can be a huge pain to deal with. Let’s say you need to get a quick two days in New York City? Or maybe you’re trying to …
Facebook offers cheap options for ad targeting – that’s old news. But did you know you can use the same cost-effective ad targeting to promote content directly from your …
In this job market, one of the most important elements of your job search strategy is finding a way to make you stand out from the hundreds of other …
Digital marketers, and now Wall Street, are cashing in on major social platforms like Facebook, LinkedIn and Twitter. But nipping at the heels of these wildly successful services is …
The Hunger Games broke box office records this weekend, earning its spot as the highest grossing domestic opening for a movie that isn’t a sequel. The film adaptation of …
Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive …
In love with Instagram, but not in love with the interface? Gramory may be the solution to your photographic problems. Gramory was released at the end of February and …
Anyone else having trouble containing their excitement for Sunday’s Mad Men Season 5 premier? It’s only three days away – but until then, you’ll have to get your Sterling …
The weather is getting warmer, the days are getting longer and the need for a vacation is getting stronger. As we approach vacation season, and your yearning for a …
Looking to stay in the know about digital marketing between meetings, assignments and events? These 5 options can you keep you plugged in right from your mobile device. While …
Tax season will quickly be coming to a close, which means that if you haven’t started filing your taxes you could probably use all the help you can get. …
