Category: Marketing
When Noah Elkin, Principal Analyst at eMarketer shares insights on mobile marketing we listen. That’s why his recent presentation in Chicago drew our attention. We’ve heard the basics: more …
There’s nothing quite like a hard-earned afterwork beer with the coworkers, and this recently-debuted app from New Belgium Brewing Company is a celebration of that very ritual. The premier …
In a past life I helped coordinate large conferences that saw over 10,000 attendees cross the gates every year. As with most events, the conference schedule was subject to …
You stumble upon (or StumbleUpon) an interesting article but don’t have time to read it right then and there. Of course you make a steadfast mental note to go …
The response regarding Google+ has been mixed. While many individual users and brands who have accounts are fans of the forum, a large part of the online community either …
At a recent conference we learned from Google’s Avinash Kaushik that although consumers spend 23% of their time consuming mobile content, marketers only spend 1% of their budgets on …
“Futurama” and Comedy Central’s marketing team are taking advantage of the social media realm to get the word out about the show’s new season. The show’s core audience consists …
A while back, we mentioned that Bing was allowing users to link pages and accounts so that they would show up together in search results. Now BrandYourself.com is helping …
It’s a common tale in digital strategy: marketers get hung up on pieces of data that really don’t say anything about the customer’s online experience, leaving the real, high …
Even though most tech and consumer sites have written off BlackBerry, with some even holding disdain for those who still have them, Twitter isn’t ready to give up on …
Google’s +1 button is lonely no more. Earlier this week Google Plus developers announced the share button, which allows visitors to share content with their circles directly from the …
In the past, we’ve talked about how important it is for businesses to have mobile-optimized sites. Even CMOs are using mobile devices to make their B2B transactions. Now, Google …
The 2012 Art Of Marketing conference included speakers Keith Ferazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuck, Mitch Joel and Randi Zuckerberg. We were impressed with Avinash Kaushik’s notions on …
Some of us grew up to a soundtrack of 1-ups and audio verifications of being the smartest kid in Hyrule, which makes doing everyday activities increasingly boring as we …
Yelp has become the go-to source for users searching for good eats, great retailers and the hottest clubs in their neighborhood. Recently, the site added an expanded version of …
Yesterday, the very first YouTube video turned 7 years old. The clip, “Me at the zoo,” was uploaded on the evening of April 23, 2005 and features YouTube co-founder …
Have you considered buying advertising time from Hulu? Then this recent change in their policy may have you giving it more to ponder. In a blog post last week, …
In Olympic events of the past, the closest we could get to our favorite athletes were the photos on our Wheaties boxes. These days, the world’s athletic heros are …
Looking up how-tos on the likes of YouTube or eHow can be a pain and a hassle. Steps can be overlooked, directions can be confusing and often there aren’t …
Armed with an 8 megapixel camera and a plethora of sophisticated camera applications, the photographic possibilities are endless. Check out our 10 favorite iPhone photo apps, and next time, …
Have a lot of information that you want to get across to readers quickly? Infographics are a great way to do it, but since they’ve become part of the …
According to Google, 7% of search queries contain a misspelling. The company has long accounted for spelling errors in search by suggesting alternate versions of the search query (you …
LinkedIn users, listen up! The site has rolled out new features to better help you find groups to engage with. As the site details, the new search takes cues …
When Spotify made its North American debut last summer, things looked bright. And while the platform’s 10 million active free users seem to be pleased with the tool, paid …
Back in the 2000s insurance agencies pondered whether or not websites were worth it. I think we got our answer to that one. But now that very same question has …
Google unveiled dozens of changes to its search service during March, 50 of which they highlighted in a recent blog post. You can read the entire list here, but …
Last week, Amazon rolled out a new feature for app developers – in-app purchasing! On the 10th, Amazon announced the availability of its In-App Purchasing API to Android and …
Electronic payment service Square makes it easy to accept payments from just about anywhere. It turns out that getting more info about the product is just as simple. Here’s …
Just over a month ago LinkedIn introduced its company follow button, a feature that makes engagement with customers, colleagues and potential future employees easier. While browsing a company’s LinkedIn profile, a …
All of the iterations of Angry Birds, along with other games and apps, have been an excellent vehicles for in-app advertising. The birds even teamed up with Fox Studios …
