Category: Analytics and Insights
Automating Data Integrity Verification: Discovering Key Instruments for Research Integrity Oversight The Modern Research Data Challenge As artificial intelligence (AI) and the Internet of Things (IoT) accelerate discovery, research …
When it comes to measuring influencer marketing ROI, many brands have found themselves back in the Wild Wild West of the digital frontier. Measuring the ROI of influencer marketing …
Delivering a better website experience and search engine optimization (SEO) go hand in hand. Thanks to recent updates from Google, new priority has been placed on how quickly a …
Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site's success.
Quora has now unveiled more in-depth analytics to help writers better understand their Quora influence. It's called Stats.
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds -- …
A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s …
Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious …
One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those …
How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with …
With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process …
Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak …
If you’re working on a long-term web strategy (and who isn’t?), loyalty is a valuable but often overlooked metric to monitor. It digs deeper than pageviews and time on …
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
Although the Instagram community largely consists of would-be photographers, we’ve discovered again and again that having a brand presence on the network can result in a large presence for …
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to provide insight, …
If you’re an Android user and help manage your brand’s online presence, you have reason to rejoice. Google has released an official Google Analytics app for Android devices. The …
Unless your office is stocked with a wide range of devices for testing purposes, it’s hard to tell how your audience actually sees your website. But the fact of …
The abundance of email marketing tools out there makes multivariate testing for email as simple as can be. Testing and optimizing web content and layouts, on the other hand, …
The response regarding Google+ has been mixed. While many individual users and brands who have accounts are fans of the forum, a large part of the online community either …
It’s a common tale in digital strategy: marketers get hung up on pieces of data that really don’t say anything about the customer’s online experience, leaving the real, high …
The 2012 Art Of Marketing conference included speakers Keith Ferazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuck, Mitch Joel and Randi Zuckerberg. We were impressed with Avinash Kaushik’s notions on …
Back in the 2000s insurance agencies pondered whether or not websites were worth it. I think we got our answer to that one. But now that very same question has …
At the end of March, Google added another tool to its analytics arsenal: Account Activity. By opting in for this service, users will receive monthly, password-protected reports detailing their …
The public relations and advertising industries have found themselves in a similar adapt-to-digital-or-die predicament. The folks at Forrester’s Interactive Marketing blog seem to think that the issue is unique …
Thanks to our tech-heavy society, we have the luxury of having information immediately available to us whenever necessary. But sometimes we find ourselves wanting to dig deeper into a …
With just a handful of hours left in 2011, it doesn’t look like this will be the year that digital marketers concoct an overarching formula for measuring the effectiveness …
