Social engagement is always a bit of an experiment. You play with different forms of social media posts, hoping that one will result in an overwhelming amount of positive responses. This can be easy to track on Facebook, since it’s easy to view the amount of ‘Likes’ and ‘Shares’ that a post receives, but it’s more difficult to track on Twitter…
Or is it?
It’s actually easy to track if you take the time to register with Favstar.fm. Favstar is a site that allows you to keep track of what tweets get the most response, in terms of number of favorites and number of retweets.
The site breaks down your results in two main ways. Through your account you can review recent activity (your most recent tweets that have been starred or retweeted), and your ‘best of’ activity (your tweets that have received the greatest number of retweets and faves since you joined Twitter).
So what benefit can Favstar bring to your brand? In short, it will determine the results of your social experiments. It will also help you determine what tweets are shared with a larger audience, and what tweets go (relatively) unnoticed. Obviously, what tweets are effective differ from brand to brand. For Coca-Cola, trending topic-inspired, universal tweets end up with dozens of faves and hundreds of retweets. Clearly, Coca-Cola has a very effective social engagement plan in place.
For AllState, tweets relating to parenting tips and teen driving seem to resonate most.
Oh, and did we mention that it’s free to sign up with Favstar?
Has your brand registered with Favstar? Have you changed your social engagement techniques based on what you’ve discovered because of it? Find us Twitter and tell us about it! And be sure to check out our white paper if you’re looking for more social media monitoring tools.
