Category: Marketing
MailChimp is an email marketing service known for its easy-to-use interface and captivating mascot (just for fun, here’s the story of the evolution of MailChimp’s logo). Here’s why MailChimp’s …
Pumping out consistent, quality blog content can be a daunting task. Whether it’s a personal blog or a company blog, everyone hits that “what do I write about now?” …
We’ve spent a fair amount of blog posts discussing new social media tactics by fashion brands (including Gap and New York & Company). Generally, when going through various social …
Ah, newspapers: the dinosaurs of the media world. Paper-based sources are quickly losing momentum in the news industry, forcing old school companies to break habits and adapt to an …
At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing …
Visual stimulation seems to be a significant unmet consumer need in 2012. Social network Pinterest offers a unique and simple way to discover and share imagery with connections by …
St. Patrick’s Day is one of the biggest bar-hopping holidays of the year. The local pubs, buses and subway terminals always end up flooded with groups ready to party. …
Looks like McDonald’s has taken yet another stab at frying up an inorganic viral campaign. This time around it’s #shamrocking, the fast food giant’s answer to internet sensations planking, tebowing, …
You would think that a brand as large as Coca-Cola or Dr. Pepper wouldn’t need to worry about social engagement. After all, the audience is already attentive to new …
With a Walgreens or CVS on what seems like every block, drugstore chains are in fierce competition to win the hearts and minds of consumers. They’ve already saturated our city blocks …
It was recently announced that Apple was acquiring the app search engine Chomp. AppAdvice says the acquisition will result in an overhaul of iTunes, revamping its appearance and improving …
Not all of us were fortunate enough to play in the rain at SXSWi this year. Lucky for us though, Twitter serves as a magical portal to all the …
Even though our Twitter feeds and regular Internet haunts have been saturated with SXSW news, we lonelybranders didn’t get a chance to make the trip and check it out …
When it comes to Facebook engagement, the so-called “sexy” brands from movies to entertainment get all of the likes and clicks, leaving industries like financial services in the dust. …
New York & Company has long been a reliable, go-to store for women, but now the retailer is looking to reinvigorate its image, and engage its web-based customers with …
And so continues the convergence of social media as we know it. With the announcement of new Interest Lists last week, Facebook revealed that it’s taking yet another page …
Bing has countered Google’s Search Plus Your World and made it easier for individuals to tie their account together for social search. Launched at the end of February, Bing’s …
We’ve already written about how important it is for your brand to engage fans across the various social networks, and we’ve also written about how you can get valuable …
Wunderlist has been around for a couple of years, and considering my obsessive compulsive list-making tendencies, I’m sincerely disappointed that I only just now discovered this productivity-enhancing gem. In …
Heard any Apple news lately? Yeah, neither did we. Killin’ it in tablet land We don’t exactly need charts and graphs to tell us that the world is crazy …
Recent Nielsen data has shown that a relationship exists between social media buzz and TV ratings, and it seems the breakfast-accompanying talking heads have taken note. The three major …
Are you working efficiently with Google Docs? We suspect not. Boost your productivity (and minimize frustration) with these 10 tips. 1. Organize documents into collections Between the documents you …
You’re telling me my Klout score is actually worth something? That’s right people. Starting today, you can use your Klout score to snag discounts on Gilt.com purchases. The better …
We love covering and discovering new apps and social media campaigns in the insurance industry, but this may be our favorite consumer engagement method yet. MetLife has used the …
The Intellgentsia iPhone app made its way onto our blog for three reasons: If not for coffee lonelybrand might cease to function. It just so happens that our current …
Dunkin’ Donuts recently launched its “Like a Boss” video resume generator, adding another app to its social media artillery. Pretty epic, right? The app, which is available through the …
Welcome to election season. For all the political junkies out there who live and breath polls and pundits, here’s a quick list of five tools for keeping up on the …
With the advent of social media, we’ve all taken to following, liking and circling our favorite brands and companies, but recently brands have begun engaging with customers in new …
Get ready for another buzzword-filled SXSWi folks. And the darling of this year’s digital pageant? Ambient Social Networking It’s all about broadcasting your status in real time without having …
Facebook premiered its highly-anticipated Timeline for Pages on Wednesday, introducing a host of tweaks on both the front end and back end of Pages in what we think is …
