5 Apps For Marketers On The Go

Looking to stay in the know about digital marketing between meetings, assignments and events?

These 5 options can you keep you plugged in right from your mobile device. While my personal favorite application is the RSS feed reader because of the personalization capabilities, branded publications offer nice UX and easy sharing options.


You know Mashable as the largest independent news source covering social media and technology. Mashable’s straightforward application keeps you updated on the latest digital news, and allows you to easily share articles via email, Twitter or Facebook, or even slot it away to read later.

The Mashable app is available for iPhone and Android.

Ad Age News

The iTunes description for Ad Age News is pretty accurate – “no fancy stuff, just up-to-the-minute news.” Said news is broken down into the same categories Ad Age uses on its website: Digital, Mediaworks, Agency News, Global News and CMO Strategy. Articles are sharable via Twitter, Facebook and email.

AdAge News is available for iPhone and Android.

Marketing Profs

The new and improved MarketingProfs app (updated in February of 2012) allows users to skim through the latest news from MarketingProfs.com. Browse by topic or search for a specific subject, then file articles away to save for later. PRO members can use the app to catch quick 10 minute seminars on marketing.

The Marketing Profs app is available for iPhone and Android.

eMarketer Executive View

In order to use this app from eMarketer, your company must be subscribed to eMarketer Executive. If your company is willing to subscribe, the mobile app can be a very helpful resource, featuring the latest eMarketer updates, a search function for finding the exact stats that you need, and a “Favorites” feature for marking articles of interest.

eMarketer Executive View is available for iPhone and Android.

RSS Feeds

If the publications above aren’t enough what you’re looking for, you can supplement branded applications with an RSS feed. Google Reader is a great option for Android, and while it’s not available for iPhone, there are a number of RSS feed alternatives out there.

My personal favorite is feedly because it’s free, can be linked to a pre-existing Google Reader account and has a great-looking interface.

Check out Google Reader for Android or feedly for iPhone.

Which digital marketing-themed mobile applications do you like best? Share your favorites with us on Twitter or Google+.