Category: Mobile Marketing
The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.
Recently, Fox promoted The Mindy Project on Tinder, the popular dating app. We explore the benefits and drawbacks of such a partnership.
TimeAppsule is a new app that allows users to create digital time capsules. What if brands could use this concept to their advantage?
Could a new social networking app for introverts take away from Facebook's teen audience?
We spoke with Guillaume Lelait, VP of Fetch North America, to get his take on the Snapchat trend.
iOS 7 presents big change for users, developers and marketers. Here are 10 iOS 7 features that brand marketers should embrace in the coming months in order to stay …
It’s easy to get caught up in the aesthetics of iOS 7. While the shift from skeuomorphic to flat design is a big one, there’s more to the update …
Nesquik recently released its Bunny-fier app, but with a market already flooded by branded apps, it's underwhelming to say the least. Let's break down what exactly went wrong.
When your goal is foot traffic it can be hard to determine how your online efforts are impacting your in-store sales. Enter Placed Attribution.
Your white papers stand a good chance of being read on a smart device. To make mobile optimized B2B content, keep the following points in mind.
Shoppers will soon be able to use the Ikea augmented reality app to see exactly what a new piece of furniture will look like in their home or apartment.
If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS …
Samsung and Jay-Z joined forces to break ground on the mobile music front. What they probably didn’t expect was to stir up a Big Brother controversy. Last week Samsung …
Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting …
CAPI software (Computer-Assisted Personal Interviewing) and mobile survey apps have had a profound and revolutionary effect on the survey data collection profession, rendering phone and door-to-door surveys all but …
Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to …
If you thought mobile purchases were just for Millennials, think again. A new study from Alliance Data found that over half of the mom Internet users they surveyed use …
So, you’ve developed a great app that has been getting consistent downloads and good reviews. Your next hurdle? Keeping those users interested and coming back for more. Sometimes that …
When’s the last time you saw a teenager without a smartphone glued to their hand? A look around any American high school campus, mall or sidewalk suggests that teen …
Looking to give your text message marketing strategy a makeover? It may be time to add media-rich (mms) messages to your plan of action. A whopping 95% of phones …
Boasting much higher open rates than other forms of digital marketing, a whopping 98% of all SMS messages (and MMS messages) are opened. But getting people to open and …
These days everybody has an app, and it’s getting harder and harder to be noticed. The average consumer isn’t downloading many apps, and they are constantly distracted while on …
We know that mobile search and local business were made for each other. Research has shown that 61% of users make local searches from a mobile device, and that …
Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The …
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
Cyber Monday is all about driving online sales – but what if your goal is to get shoppers off their desktops and into stores? This holiday season retailers are …
Grand opening events, fundraisers and conferences can be very effective for new or established small businesses looking to revamp or rebuild their presence. But how can you get your …
In early November, 2012, comScore released data showing that smartphone penetration has topped 50 percent for the first time in history. comScore’s MobiLens study surveyed more than 30,000 U.S. …
A few weeks ago, we praised eBay’s revamped (and decidedly Pinterest-inspired) appearance. eBay has also introduced a sleek new app called eBay Fashion, which gives mobile users even greater …
Contrary to popular belief, young Americans are reading more than their Twitter feeds. Millennials may be known for ever-shrinking attention spans, but studies show we’re still picking up books …
