Category: Mobile Marketing
Earlier this week OpenTable announced that they are introducing a tool for restaurants to build free, mobile-friendly sites to help restauranteurs capitalize on the shift to mobile. Powered by …
Mobile users who have made the jump to the iPhone 5 or iOS 6 have seen an increase in app updates in recent weeks. Now, Fab.com is joining the …
Recent research shows that consumers won’t tolerate sites not optimized for mobile – a stat not lost on the small businesses of America. In the coming months U.S. small businesses …
Recent data from comScore shows that four out of five U.S. smartphone users visit retail sites from their mobile device. The study looked at mobile retail visitors throughout the month of …
A new report from Google shows that – surprise surprise – a mobile-friendly site is the key to a mobile visitor’s happiness and wallet. The survey asked 1,088 US adult …
We know that luxury brands are turning to digital to reach affluent audiences, but do we know what these consumers actually want from a luxury brand’s digital properties? The Luxury …
Response to Apple’s iOS 6 Maps app hasn’t been pretty. The Web is ringing with cleverly critical headlines and, surprise surprise, an ironic Tumblr site has popped up, called …
Community managers, take note. New updates to Facebook’s mobile Pages Manager app now allow you to schedule and promote from your phone or tablet. The Pages Manager app has …
While substantially underwhelmed by Apple’s latest hardware release, I couldn’t wait to get my hands on the 200-plus new features in iOS 6. It’s a lot to sift through, …
At long last, Tim Cook and company shared the face of the iPhone 5 with the rest of us. While there were no big surprises, the release seems to …
When you watch TV, is your smartphone at hand? In early 2012 consumers watched 4.38 hours of television per day. According to Pew Research, viewers are further connected to …
iOS devices are dominating the mobile web, and as smartphone and tablet use grows, more and more businesses and industries are looking into incorporating it into their worlds. BizTech …
At long last, Apple has confirmed its September 12 product announcement. If months of rumors didn’t quit convey what’s to come from Tim Cook and co., the press invite …
Need an incentive to workout? When good health and a sleek physique aren’t motivating enough, the added benefit of monetary gain holds some serious appeal. This is the very …
When it comes to fashion retail apps, it seems like they usually fall into one of two categories. Either they are visually-oriented and focus purely on photos of collections …
Ninety seven percent of consumers check their personal email account every day – but that’s not too surprising, is it? The newsworthy bit here is not our inability to …
Have you heard of the new medium for delivering mobile content? Currently, marketing to smartphones and tablets can only be activated if the user is actually using his or …
There are a lot of apps out there. Every once in awhile we like to separate a few from the pack and point out some that we think are …
Recent studies have determined that the opt-out rates for brands engaging in SMS marketing are low. Now, new data suggests that not only are consumers happy with SMS marketing, …
Traditional photographers beware! The ongoing controversy of iPhone photography continues in favor of iPhoneographers with the free app Foap. Many iPhone users take the minimalist approach when it comes …
Groupon, LivingSocial, MetroMix, Twitter…the list goes on and on. Which other sources do you consult before creating your coveted leisure plan? What if you could avoid the bookmark buildup …
The fun is soon to begin at Grant Park, and fortunately there’s an app to guide us through it all. The Official Lollapalooza 2012 App is packed with features …
We’ve all experienced the spammy side of SMS – that 3am “FREE BEST BUY GIFT CARD” text with no choice to opt out. But there is actually a bright …
Consider yourself a beer snob? Your water-beer drinking compadres just don’t understand, do they? Now you can leave them to post about their mainstream beer on mainstream social networks, …
There have been plenty of times when I have sat at a restaurant alone, not-so-patiently waiting half an hour for my friend who claims to be “5 minutes away.” …
The TV viewer of the future is equipped with two screens – and that’s not necessarily a bad thing. A new study from Pew Research reveals that 25% of …
Last week Facebook announced what they’re calling “the largest software development kit update in Facebook history.” Facebook SDK for iOS 3.0 Beta is the key iOS app developers need to integrate …
What would a hipster festival like Pitchfork be without an aesthetically-pleasing iPhone app? For the second year in a row the team behind scheduling app Diacarta partnered with Pitchfork …
In this post-Walkman era, we don’t always have a radio on our person, causing quite the insurmountable inconvenience for NPR devotees like myself. Lucky for us, there are a …
Earlier this year, we took a look at Rovio’s successful and creative partnering of Angry Birds with NASA. Not only has the Angry Birds Space app proven to be …
