Pinterest Introduces Promoted Pins
September 20, 2013 Digital Paid Media
In a blog post published on Thursday, Pinterest CEO Ben Silbermann gave readers a sneak peek at the future of Pinterest in the form of promoted pins. He reassured …
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Author: Janelle Vreeland
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Janelle Vreeland
Pros & Cons of the New Gmail Ads
September 19, 2013 Digital Paid Media
Have you spotted any ads within your Gmail promotions tab? We took a closer look at the advantages and disadvantages of the new ads, and how they will relate …
3 Lessons to Learn from the Nesquik Bunny-fier App
September 18, 2013 Mobile Marketing
Nesquik recently released its Bunny-fier app, but with a market already flooded by branded apps, it's underwhelming to say the least. Let's break down what exactly went wrong.
Crafting a Social Media Strategy for Kids Brands
September 17, 2013 Social Media Marketing
Forming a social media strategy seems simple enough, but what happens when you have to communicate with kids and tweens? Here are some examples from LEGO, American Girl & …
Social Media Strategy for Teens (and 3 Brands That Have it Down)
September 16, 2013 Social Media Marketing
How do you create a brand social media strategy for teens that is appropriate but also entertaining? We took a look at Clearasil, Claire's and delia's to find out.
4 HootSuite Cheats (and Apps) for Community Managers
September 13, 2013 Social Media Marketing
We did some digging and found four HootSuite cheats and apps that will help you stay a little more organized and make the accounts easier for you to manage.
Vine TV Ads Debut from Dunkin Donuts, Trident
September 12, 2013 Digital Marketing
The Dunkin Donuts and Trident Vine TV ads weren't epic Super Bowl-worthy TV spots, but they showcase advantages Vine TV ads have over normal TV commercials.
Staples’ Social Media Strategy Gives the Office New Life
September 11, 2013 Social Media Marketing
Office merchandise may seem like it doesn't lend itself to the visual nature of social media, but Staples' social accounts prove that school supplies can actually make for shareable …
Google Plus Introduces Embeddable Posts, Author Attribution
September 10, 2013 Content Marketing
Taking a cue from social giants like Facebook and Twitter, Google Plus is now allowing users to embed public posts into other sites. Google Plus also updated author attribution.
Facebook Conversations Gets Ready for Primetime
September 9, 2013 Social Media Marketing
Select news organizations now have the ability to incorporate and gather data from Facebook conversations into their broadcasts. This is an exciting new way to integrate social and traditional …
Creating Content Marketing for an Unknown Audience
September 6, 2013 Content Marketing
If you're pushed to create content marketing for an unknown audience, there are still some tactics you can try to help point you in the right direction.
The Art of the Follow-Up Email
September 5, 2013 Digital Marketing
I recently encountered a brand that really understood the art of the follow-up email, from thank yous to additional resources. Here's how they did it in four follow-up emails …
Twitter Introduces Editorialized Tweets
September 4, 2013 Content Marketing
Editorialized tweets allow content publishers to highlight specific passages and excerpts that readers can then tweet with just a click, and is meant to take the hassle out of …
3 Essential Blogger Outreach Tools
September 3, 2013 Digital Marketing
Whether you're trying to gather a group of potential beta testers or trying to spread the word about a project, bloggers can be an incredible asset to have. Before …
Quora for Foodies in 3 Steps
August 30, 2013 Social Media Marketing
Establishing a presence on Quora can help you promote your restaurant and establish your expertise. We've laid out Quora for foodies in just three steps.
4 Content Ideas for LinkedIn University Pages
August 29, 2013 Social Media Marketing
We've laid out the types of content you should use to market to teenagers with LinkedIn University Pages, from campus life to admissions tips and features on past and …
Amazon Funniest Reviews Page Highlights Products, Reclaims Traffic
August 27, 2013 Content Marketing
The Amazon Funniest Reviews page has turned one-off jokes into something readers can come back to and, perhaps, get use out of.
3 Elements That Made J.Crew’s Pinterest Style Book Work
August 26, 2013 Social Media Marketing
Many brands have used Pinterest to death, but J.Crew recently found a creative new approach: debuting their September style book exclusively on Pinterest.
3 Lessons All Brand Marketers Can Learn From Ed Wood Jr.
August 23, 2013 Digital Marketing
The fast-paced nature of digital marketing can be enough to throw any good brand marketer off his or her game. Stay on top of it with these tips.
Placed Attribution Traces the Path to Store Visits
August 22, 2013 Mobile Marketing
When your goal is foot traffic it can be hard to determine how your online efforts are impacting your in-store sales. Enter Placed Attribution.
Social Influencer Outreach in 4 Easy Steps
August 21, 2013 Social Media Marketing
Before you start spamming in vain, check out the following steps to social influencer outreach. You’ll get the promotion you’re looking for and build valuable networking relationships.
Timetoast Helps Users Create Interactive Timelines
August 20, 2013 Digital Marketing
If you don’t have an established creative team at your disposal, Timetoast can help you create an interactive timeline from scratch, complete with history blurbs, pictures and dates with …
3 Reasons Why The Prowl Works
August 19, 2013 Digital Marketing
The Prowl was a brilliant move that will boost the CafeMom network and digital presence even more. Here are three reasons why The Prowl works.
3 Steps to Resolve Bad Customer Reviews and Feedback
August 16, 2013 CRM
Resolve a complaint in a customer’s favor and they will do business with you again 70% of the time. Here are three steps to resolve bad customer reviews.
Navigating Social Media for Offline Businesses
August 15, 2013 Social Media Marketing
There still seems to be a line of thinking that certain businesses and brands can't benefit from social media. Take the jump into the world of social and be …
4 Ways to Make Mobile Optimized B2B Content
August 14, 2013 B2B Marketing, Mobile Marketing
Your white papers stand a good chance of being read on a smart device. To make mobile optimized B2B content, keep the following points in mind.
The Art of Creating Effective, Attractive Customer Case Studies
August 13, 2013 Content Marketing
When the CMO Council recently researched B2B content marketing, 48% of B2Bers surveyed said that they trusted customer case studies. Check out these tips for some inspiration and help.
Valuable Characteristics in B2B Content Marketing, According to B2Bers
August 12, 2013 B2B Marketing, Content Marketing
Some pieces of content are more valuable than others. Here are the most valuable characteristics in B2B content marketing pieces.
The Top 3 Most Disliked Characteristics in B2B Content
August 9, 2013 B2B Marketing, Content Marketing
The CMO Council recently dove into the world of B2B content marketing to determine the most disliked characteristics in B2B content.
3 Great Outlets for Healthcare Facility Content Marketing
August 8, 2013 Content Marketing
Looking for examples of healthcare content marketing? These podcasts, apps and YouTube channels help hospitals build connections with brand stakeholders.