Email Marketing: Subject Line Testing 101
November 11, 2013 CRM
In a series of upcoming posts, we'll take a closer look at A/B testing for emails. First up, A/B split subject line testing.
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Author: Janelle Vreeland
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Janelle Vreeland
5 Online Digital Marketing Courses For Beginners
November 8, 2013 Digital Marketing
If you're running into difficulty trying to master Facebook or advertising on Google, check out the following online digital marketing courses for beginners.
4 Small Business Saturday Promo Ideas
November 7, 2013 CRM, Social Media Marketing
Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz's visibility on Small Business Saturday.
How to Remove a Google Plus Page Manager
November 6, 2013 Social Media Marketing
If you've had a team member part ways, you probably need to remove them as a Google Plus manager. We'll walk you through the simple process.
4 Steps to Develop Your Instagram Ads Strategy
November 5, 2013 Digital Paid Media
You can't advertise on Instagram yet, but you can start forming an Instagram ads strategy. Keep the following practices in mind to produce effective ads.
Digital Marketing Toolbox: Paper.li
November 4, 2013 Content Marketing
There is a science to curating great content, but a great easy content curation tool is accessible and available to use right away: Paper.li.
Set Deadlines, Assign Content with GatherContent
November 1, 2013 Content Marketing
Tools like Hootsuite and Sprout Social have made it easier for teams to collaborate on social, but what about general site content? Enter GatherContent.
Finally! Google Plus Vanity URLs Roll Out to Users
October 31, 2013 Social Media Marketing
Accessing company and personal profiles is (finally) much easier with Google Plus vanity URLs.
What To Do When Your Third-Party Social Account is Hacked
October 30, 2013 Social Media Marketing
If your third-party social account is hacked, here are the steps you should take to return everything to normal as quickly as possible.
What Should You Do When Social Sites Go Down?
October 29, 2013 Social Media Marketing
What is a community manager to do when his or her social sites go down? First, don't panic! Next, keep these steps in mind.
Turn Your Contact List Into a Facebook Ads Custom Audience
October 28, 2013 Social Media Marketing
Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.
Optimizing Site Content for Multiple Consumer Personas
October 25, 2013 Content Marketing
Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions.
2 Perspectives: The Affect of Gmail Tabs on Open Rates
October 24, 2013 CRM
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.
Media Diplomat Connects Reporters with Sources
October 23, 2013 Content Marketing
Looking to expand your PR toolbox beyond just the likes of HARO? Giving Media Diplomat a follow could help you field more inquiries.
Tailwind Acquires PinReach: What You Need to Know
October 22, 2013 Analytics and Insights, Social Media Marketing
Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It's coming with a price tag.
7 Social Media Strategies to Bolster Your Crowdfunded Campaign
October 21, 2013 Social Media Marketing
We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns.
3 Types of Content Car Dealers & Brands Should Be Creating
October 18, 2013 Content Marketing, CRM
Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong.
The Argument for Letter-Style Emails
October 17, 2013 CRM
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it's lacking in empathy.
Study Finds Twitter-Hosted Images Get More Retweets
October 16, 2013 Social Media Marketing
HubSpot's Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted.
An Intro Guide to Content Marketing for Accountants
October 15, 2013 Content Marketing
BizInk's Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in.
Make Your Pinterest Pins Bing-Worthy in 3 Steps
October 14, 2013 Social Media Marketing
Bing recently announced pins will be included in image search results. Here are three steps brands can take to make their Pinterest pins Bing-worthy.
Bigger Facebook Link Images Mean More Clicks, EdgeRank Checker Says
October 4, 2013 Social Media Marketing
Bigger is better on Facebook. EdgeRank Checker has confirmed that larger Facebook link images get more clicks and engagement than their smaller predecessors.
Timing+ Helps You Identify Your Best Times for Google Plus
October 3, 2013 Social Media Marketing
The amount of tools and reports available for Google plus are still somewhat limited. How can you determine your best post times? Enter Timing+.
3 Easy to Miss Facebook Insights (And How to Use Them)
October 1, 2013 Social Media Marketing
There are some bits of Facebook Insights data that are easy to overlook, even though they're useful. We've identified how your brand can use them.
Facebook to Introduce More Relevant News Feed Ads
September 30, 2013 Social Media Marketing
Facebook Engineering Manager Hong Ge announced that the social networking giant would be working to make its infamous News Feed ads more relevant to users.
David’s Bridal Masters Post-Purchase CRM
September 27, 2013 CRM
David's Bridal's Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here's why it works so well.
Introducing YouTube Google Plus Comments (And Why They Matter)
September 26, 2013 Social Media Marketing
We've summarized the three big changes the YouTube Google Plus comments will bring, and have laid out exactly how they'll benefit your brand.
4 Easy Ways to Optimize Your Brand’s Facebook Events
September 25, 2013 Social Media Marketing
Before you start going crazy with Facebook events, make sure you take the time to optimize. From images to paid promotion, there are plenty of ways to get more …
Foursquare Expands Search to Include Menu Items
September 24, 2013 Social Media Marketing
Back in May Foursquare gave Foursquare users the ability to browse restaurant menus from within the app. To reap the full benefits of your Foursquare menu, follow these three …
4 Steps to Creating Your LinkedIn Group’s Hero Image
September 23, 2013 Social Media Marketing
About a month ago, we praised LinkedIn Group's content-friendly makeover and the introduction of the cover photo. Here's a quick tutorial on how to switch out your group's hero …