Author: Janelle Vreeland
Pinterest brings to mind pins of recipes and fashion tips, but B2B brands can actually use it to promote their content. We’ve got four great tactics to help you …
If you’re failing to see how you can use Facebook embeddable posts to your brand’s benefit, we’ve got a few ideas to help you realize the potential.
If you created your LinkedIn profile in a hurry, we’ve got five quick suggestions to help you improve your profile and your ability to connect with others.
Behance is a free social network that showcases creative work (including interior design, graphic design, advertisements) and allows others to discover it.
Fashion houses just got a little more social. Giorgio Armani has teamed up with the social video platform VideofyMe to develop its very own filter and social contest based …
Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and …
If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS …
Now that Pinterest has become a typical part of many brand marketers’ social media strategy, new techniques and board ideas are harder to come by. It can be hard …
Content marketing is essential for B2B brands. It’s an excellent way for brands to establish their expertise in a given industry and then acquire leads because of it, but …
Since Oreo scored a touchdown with its timely Super Bowl social messaging, brands everywhere have had real-time marketing and newsjacking on their radar. What a lot of them fail …
We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn’t …
We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content …
When it comes to B2B content marketing, video is beginning to shove white papers out of the spotlight. According to a new B2B Content Marketing Report sponsored by Spice Works, …
AdAge recently brought some good news to brand marketers, especially those operating on a hyperlocal level. Foursquare has begun rolling out post check-in ads to its users. So far, …
You can launch as many projects on Kickstarter as you like, but if you don’t get the word out about them, you won’t stand a chance of meeting your …
When establishing an email marketing strategy, there’s always one hurdle that every brand has to overcome: single or double opt-in? It’s a debate that’s been going on since the …
We know that social media holds considerable sway over our purchasing decisions. A study last year showed that blogs alone had influenced purchases made by 61% of respondents. But …
When Pinterest became the social media darling of 2012, it eclipsed a lot of its competitors, and became the new go-to social network for brand marketers everywhere. Although Pinterest …
We know that visual content is the heart of content and social media marketing. But, if you’re not experienced with Photoshop, you might not have time to master the …
Brands who may have been hesitant to jump on the Vine bandwagon have begun experimenting with short-form video thanks to the introduction of Instagram Video. Of course, having a …
Travel companies tend to be badmouthed in a big way in the social space. Everyday passengers and celebs alike are quick to turn to Twitter to voice their complaints …
A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines …
If you live in Chicago, you know just how invested the city got as the Blackhawks made their way to a Stanley Cup victory. Of course, it wasn’t just …
We know that social media is a fickle mistress. Thanks to advanced algorithms and already densely populated feeds, trying to get your content seen can be a difficult task. …
It can be hard to hijack a hashtag and make it your own, but that’s exactly what Jell-O attempted to do with the infamous #FML. FML — or f*** …
Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting …
Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more …
Reddit is kind of a polarizing entity. On one hand, it can help you find valuable content to share. On the other hand, it can take you down in …
Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses” project. The app/site allows users to capture their own …
Product reviews, interviews and guest posts are all great opportunities to spread the word about your brand. They’re also great ways to make valuable connections with bloggers that fit …
