Category: Marketing
A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their …
If there’s one burning question on every brand marketer’s mind these days, it’s “how can I make my content go viral?” The short answer is that there’s no magic formula. …
Earlier this week we covered ten ways to get press as a Help A Reporter Out source, but HARO is equally useful for its namesake: reporters. And since content …
Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you …
With 90 million monthly users, Instagram provides marketers and brands with a huge audience just waiting to be reached. Of course, getting your content in front of these users …
Between the “top 5%” campaign and new thought leadership updates, LinkedIn is putting noticeable effort into boosting site engagement these days. In the most recent effort to increase conversation, LinkedIn is rolling …
Good news! In a recent webinar, the folks at InterActive Media Strategies and the Business Video Network found that video ad completion rates are at an all-time high. This …
A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s …
It can be tough to stay focused on one project, especially if you’re a dedicated multi-tasker like me. Unfortunately, multi-tasking can cause us to lose focus, become less efficient …
Regardless of your company’s size or scope, Help A Reporter Out can be a great resource for scoring press mentions that might otherwise be unattainable. Manuela Bizzotto of StratPad …
Yelp recently introduced a new tool to help businesses estimate how much of their business comes from the site. If this tool is news to you, or if you’re …
Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious …
Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy …
Earlier this week the SEC declared social media an acceptable platform for investor relations announcements. But in such a highly regulated industry, what exactly does this mean for brands? …
Social media is a good fit for lighthearted culture and content, but is it really the right channel for disclosing financial information to stockholders? According to the Securities and …
Looking to give your text message marketing strategy a makeover? It may be time to add media-rich (mms) messages to your plan of action. A whopping 95% of phones …
Lasting from April 4-9, the Toronto Silent Film Festival annually celebrates something near and dear to my heart — silent film. Although silent film aficionados already know about the …
Data tells us that images are valuable currency for Facebook, blogs and even online newsrooms. Not only do they drive engagement, they add some much needed color to entities …
Boasting much higher open rates than other forms of digital marketing, a whopping 98% of all SMS messages (and MMS messages) are opened. But getting people to open and …
Facebook Exchange Ads are brilliant in theory. The network renders ads based on each individual user’s browser history to remind consumers of items they have previously sought out online, …
An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of …
One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those …
Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing …
Is “save it for later” the future of content consumption? Companies like Pocket, Instapaper and Evernote would certainly like to think so. And considering that Pocket clocks in at …
LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, …
Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she …
One of our most popular posts is a tutorial for adding a MailChimp tab to your Facebook page, and every now and then it yields a few questions for …
Research has shown time and again that visual elements are more effective than solely textual elements. In fact, when it comes to communicating data, high quality infographics are 30 …
Have you noticed your tweets growing a bit shorter lately? Tweets are still holding strong at 140 characters, but due to recent changes in the t.co wrapper, text distribution …
Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find …
