Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she responds to your content) can help you make better, more-informed social decisions. If you don’t have a great social media monitoring system, though, it can be difficult to make those connections and gather that data. The best tool to help you learn about your audience and gather that essential data is the user’s social graph. In order to gain that access, though, sites need to provide incentive for users engage via a social login. How? Here are some ideas to get you brainstorming.
Offer a social login for easier/quicker access.
Offering users the ability to sign in via a social login gives you access to their social graph while giving them the convenience of remembering only one set of login credentials. If you’re not prepared to offer additional content or features to socially-engaged users just yet, this is the quickest and easiest way to get that elusive social graph data.
Offer social specific recommendations.
Are you the marketer for a music venue? Offer to serve social users promos based only on their social likes for bands and artists. Are you a fitness company? Offer to serve them promos based only on their preferred form of exercise. Offering specific, customized promos gives your brand a more personal relationship with fans, while also saving those fans the hassle of filtering out irrelevant offers.
Offer gift advice.
Etsy introduced a feature like this around Christmas 2011, where users could find gift recommendations for their friends based on statuses, interests and likes. All of this came from just having users connect their Facebook accounts to Etsy. Use this familiar feature to offer birthday reminders and gift advice to fans while promoting your own applicable products.
Interested in the idea of a social login, but not sure if it’s the best decision. Check out our guide to determine if social logins are right for your brand.
