Category: Marketing
It’s finally starting to feel like spring, which means that the major warm-weather holidays are getting closer and closer. Coming up first and probably catching a lot of consumers …
On May 2 Instagram debuted Photos of You, a feature that allows users to tag people and brands in photos. The announcement on Instagram’s business blog describes the feature as “a …
You’ve spent hours researching, writing and designing your brand’s latest infographic…so why wouldn’t you do your best to drive as much traffic to it as possible? It’s not enough …
In true startup form, Pinterest swiftly responded to user feedback to roll out its second round of big updates in a matter of weeks. Here’s a look at the …
Following events like the “Jaws” theme circling the Oscars and the Boston Marathon bombing, the term newsjacking has been getting a lot of attention. The idea behind the term …
When Vine made its official debut this past January, we all knew it would only be a matter of time before brands started rolling out the six second video contests. …
Some people take to Twitter so naturally that it seems like it was created just for them. Food aficionado Alton Brown is one of those people. The engagement he gets …
Given the overwhelming success we’ve seen with images on other platforms from Facebook to Pinterest and Instagram, we decided to run a little experiment with images on our blog. …
There are many effective ways to gather leads for a brand. You can create a newsletter, hold a giveaway or set up a loyalty program. But one of the …
Whether you’re a seasoned marketer or a college student, entering the world of digital marketing can be intimidating. With new online platforms and tools emerging every day, the field …
We know how important it is to accompany your digital content with attractive imagery. When your creative juices start to run low, though, it can be difficult to find …
Earlier in April the SEC released a report approving social media as an appropriate means for communicating with investors. And while many companies are still figuring out exactly what social media …
How easy is it to navigate through your site? If you can’t take the time to reach out to power users for feedback, or conduct UX tests, you can …
Disqus is a steady referral traffic source for the lonelybrand blog. It’s high quality traffic, with people visiting an average of 12 pages per visit and sticking around long …
Video is a great way to build brand recognition, but it can be difficult to convert those viewers into fans and, hopefully, customers. Fortunately, you don’t have to have …
Earlier this week Comedy Central announced the upcoming #ComedyFest, “a five-day celebration of comedy taking place on Twitter.” The event will open on April 29 with a sign of …
We’ve written lots of posts about adding a variety of tactics to your social media strategy, and how it’s important to have that social media strategy. But a specific …
A few weeks back we were asked how “burying the lead” in email newsletters — that is, placing the piece of content that is referenced in the subject line further …
YouTube recently announced a beta service that allows YouTube channel owners to connect their YouTube presence to multiple Google Plus accounts. What does this mean for brand marketers? It …
Inbound links are beneficial to your site from both an SEO and a credibility perspective. And while it’s easier than ever to figure out who is linking to your content, that leaves …
Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most …
When it’s been a while since a user has engaged with your brand, email is a logical and direct channel for reengagement But let’s not forget: the inbox is a sacred …
Timing and targeting can make all the difference in the success of an ad. Lucky for us online advertisers, Twitter just released keyword level targeted ads, a tool that …
Evergreen content is not only a good way to bring people to your site and your blog months after it’s published, it’s also a good way to boost traffic …
One of the biggest challenges in networking in the digital space is keeping your contacts straight. I’ve resorted to spreadsheets of names, emails and outreach dates just to keep …
When’s the last time you saw a teenager without a smartphone glued to their hand? A look around any American high school campus, mall or sidewalk suggests that teen …
We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to …
Is Facebook finally bringing the coveted “intent to purchase” factor to its advertising platform? The release of new partner categories certainly hints that they are trying. Before the release, …
We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of …
Google inspired shock, awe and some epic headlines when it killed off Google Reader last month. “Like a Dagger to Bloggers’ Hearts, Google Just Killed Google Reader” – The …
