Category: Marketing
Name a hot visual network that welcomes home improvement and interior design brands. Chances are, you answered Pinterest, right? Sure, there are plenty of interior design and home improvement …
Wondering how your Twitter presence stacks up against your competitors and colleagues? Followerwonk lets you make the comparison instantly, on several levels. What does it offer? Social authority analysis …
Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for …
Thanks to Netflix, “Arrested Development” fans have been able to catch up on the family and everything that has happened in their seven-year hiatus. With our favorite characters returning …
The first step in the content curation process is to write your content curation manifesto. Next up, you’ve got to get out there and actually find the stuff that fits …
After months of speculation that the hashtag would make its way to Facebook, the pound sign has arrived at last. Hashtags have long existed on Twitter, and more recently …
We know that having a call to action can improve engagement on social and encourage conversion on landing pages. But what about content marketing? Can your blog posts benefit …
Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to …
Hold on a minute before you send that tweet. You’re excited to share great content from around the web, but before you do so, there’s an important question to ask: …
Taking a cue from one of its social rivals, Twitter will be launching an automated ad exchange of its own. AdAge details that the exchange will enable brands to …
No matter how many filter/blur/border combinations you come up with, if you’re sharing the same old thing on Instagram your feed is bound to get boring. Sure, product shots …
Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important. Customer retention is the name of the game …
With Father’s Day right around the corner, many brands are busy launching dad-specific digital promotions. Pinterest is helping brands promote products through Father’s Day wish lists and on Facebook we’ve …
Crowdsourcing has proved a successful and effective technique for a number of brand-affiliated projects. Many brands have turned to crowdsourcing to gather user-generated content from fans and customers (like …
Happy Donut Day, America. While New York is fully captivated in its love affair with the cronut, back here in the Midwest we’re still getting our jollies from the …
If you thought mobile purchases were just for Millennials, think again. A new study from Alliance Data found that over half of the mom Internet users they surveyed use …
So, you’ve developed a great app that has been getting consistent downloads and good reviews. Your next hurdle? Keeping those users interested and coming back for more. Sometimes that …
On June 3 Vine invited Android users to join the 6-second looping video platform. The app has been available to iOS users since January 2013, and managing to acquire …
For ecommerce sites, shopping cart abandonment is a big obstacle to overcome. SaleCycle estimates that the abandonment rate is at a staggering 73%. With 7 out of every 10 …
Question and answer platform Quora was founded in 2009 by former Facebook employees Adam D’Angelo and Charlie Cheever. For several months after the tool’s public launch, it was near …
Social platforms across the board are investing in their mobile versions, making them more functional and more beautiful. This means users are able to access these sites regardless of …
Does your brand revolve around cooking, food, nutrition or fitness? Then you’re in luck! According to a new study by Azntaiji Multimedia and SocialRadius, most Facebook searches are about …
With every day that passes, it seems like yet another health or fitness-focused startup is throwing its hat into the social ring. This is great for users looking for …
If you haven’t scrolled through all 117 slides of Mary Meeker’s D11 presentation, you’re doing yourself an disservice (you can check it out here and put it in your …
At the beginning of May LinkedIn made it possible for users to share rich media including images, documents and presentations via their profile. And as we close out the …
With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve …
Social media contests have quickly become an effective way to boost engagement and brand awareness. So much so, in fact, that sites and services have been created around them …
Community managers are trained to listen. We use a wide variety of tools to keep our eyes and ears open for brand mentions, compliments and complaints. These situations vary …
A 2012 study by BazzarVoice found that 84% of Millennials report user-generated content has at least some influence on what they buy. More and more brands are launching user-generated …
When Facebook shelled out $1 billion for Instagram last year, we all assumed that this was a grab for the photo app’s fast-growing base of young and hip users. Last …
