Category: Marketing
How often do you visit your dusty old Google Plus profile? Even with Google’s handy dandy multiple accounts feature, I navigate to my G+ feed let’s see…approximately never (outside …
Brands who may have been hesitant to jump on the Vine bandwagon have begun experimenting with short-form video thanks to the introduction of Instagram Video. Of course, having a …
Travel companies tend to be badmouthed in a big way in the social space. Everyday passengers and celebs alike are quick to turn to Twitter to voice their complaints …
You’ve heard by now that content marketing is “the next big thing” for brands in the digital space. As you can probably guess, a key part of executing content …
A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines …
There are two commonly known truisms about Reddit. One: do not, under any circumstances, try to pull a fast one on, spam or annoy Redditors. Two: the site is …
If you live in Chicago, you know just how invested the city got as the Blackhawks made their way to a Stanley Cup victory. Of course, it wasn’t just …
Samsung and Jay-Z joined forces to break ground on the mobile music front. What they probably didn’t expect was to stir up a Big Brother controversy. Last week Samsung …
We know that social media is a fickle mistress. Thanks to advanced algorithms and already densely populated feeds, trying to get your content seen can be a difficult task. …
In November of 2012 the Coca-Cola Company switched gears on their brand website, focusing on content and storytelling rather than pure play product and advertising. Immediately prior to the …
It can be hard to hijack a hashtag and make it your own, but that’s exactly what Jell-O attempted to do with the infamous #FML. FML — or f*** …
Ten socially savvy companies made LinkedIn’s list of top 2012 company page performers. In a recent post on the LinkedIn blog, these companies share their top tips for driving engagement …
Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting …
Titles are likely the first if not the only thing readers will notice about your blog posts. Are you formatting them correctly, or are you arbitrarily capitalizing words? From the …
Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more …
Are you an experienced community manager, SEO or analytics wiz with a penchant for writing? Over the years we’ve clocked in close to 1,000 lonelybrand blog posts to help …
There is no shortage of tools out there to help you analyze links, keywords and other important SEO elements. But even better than grabbing a URL and pasting it …
Reddit is kind of a polarizing entity. On one hand, it can help you find valuable content to share. On the other hand, it can take you down in …
Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses” project. The app/site allows users to capture their own …
CAPI software (Computer-Assisted Personal Interviewing) and mobile survey apps have had a profound and revolutionary effect on the survey data collection profession, rendering phone and door-to-door surveys all but …
Product reviews, interviews and guest posts are all great opportunities to spread the word about your brand. They’re also great ways to make valuable connections with bloggers that fit …
Want to share a series of related links without bombarding your followers with a stream of similar messages? Take a cue from WBEZ, the Chicago affiliate of NPR, who recently …
If your brand still has an active presence on Google Plus, we have great news. Google recently introduced the Google Plus widget as a Gmail feature. The widget culls …
Things happen quickly and publicly in the digital world. This is great news when things go your way, but when mistakes happen, those happen quickly and publicly, too. Last …
Instagram has had quite an impact on the retail web. It continues to be an excellent way to connect with smartphone-wielding teens, and its userbase of 90 million monthly users …
Salesforce Marketing Cloud recently compiled a report focused on the most and least effective advertising options that Facebook offers marketers. The report itself measured ad spend made via Social.com …
We’ve covered the first three steps of content curation: identifying your content niche, finding content and saving articles. At this point in the process you’ve taken in a heap …
Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They …
On Tuesday DuckDuckGo proclaimed via Twitter that they had officially hit 3 million daily searches. That’s small beans compared to Google’s 100 billion plus searches per month, but you’ve …
The German branch of PayPal had a bit of a crisis on its hands when an email went out a little over a week ago, telling customers that 500 …
