Category: Marketing

Email newsletters can be a great way to share a variety of content with your fans and customers. If it’s a B2B company, the newsletter often contains links to …

You can tweet about your exciting new white paper all day long. The hope is that users will click on the link within your tweet to be led to …

Who else feels like an imbecile after years spent correcting those who pronounced GIF as JIF? Earlier this week Steve Wilhite, father of the Graphics Interchange Format, accepted a Webby Award …

It can be frustrating trying to coordinate all the tasks you may need to do as a brand marketer. From content writing, to social updates, to blogger outreach, the …

Although it may seem easy enough, it’s not a simple task when it comes to creating a brand-oriented hashtag. If you expect to build any kind of buzz around …

Whether it’s a narrator’s quick suggestion to “find us on Facebook” or the Twitter logo in the bottom right corner at the magazine ad, it’s not all that uncommon for …

Today Pinterest revealed an exciting new feature that will let brands and publishers pack more information into each pin. Before, when a user saw a pin they liked they …

They may not have been as quick to jump on the social media bandwagon as their younger, more contemporary competitors, but luxury brands have really come into their own …

A little over a week ago, The Onion’s social accounts were hacked by the Syrian Electronic Army. Although some tech blogs questioned whether it was a legitimate hack or …

We’ve heard about brands like Zillow embracing the SEC’s new social policy, but how is the investment community reacting to the approval of social media as a platform for …

Perhaps you had the immense pleasure of watching the Amy’s Baking Company debacle unfold on Facebook earlier this week. If not, below is a quick summary to fill you in. Notorious …

If you’re a business operating out of a particular country, it makes sense that you would want to target users in that particular country. Country-specific top level domains (like …

Research suggests that regardless of their animation, color or subject matter, we are becoming blind to display ads. Even if we see them, we’re not clicking them. In fact, …

I’m willing to bet that yesterday’s holiday caused a sharp spike in flower, greeting card and brunch sales. But the other 364 days of the year, it’s moms who …

Do you know what to look out for when editing content for the web? Regardless of whether it’s for a first time guest poster or a longtime coworker, there …

We recently discussed the right and wrong way to handle newsjacking and use it to bring awareness and engagement to your brand. If you’re looking for a real brand …

Recently, we highlighted ways that brands could recognize and reward their fans for free. Some readers were more anxious to see these techniques used in real social life, so …

From campaign strategy to day-to-day communication, the Obama administration is well known for its tech savvy and social fluency. Already active on Facebook, Twitter and Pinterest, the White House built a bit …

Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid …

Ever since changing the layout, pricing system and products carried by their stores, JCPenney has alienated many of its previously loyal customers. The company’s execs are well aware of …