Curating Content, Step 2: Find Relevant Content

Find ContentThe first step in the content curation process is to write your content curation manifesto. Next up, you’ve got to get out there and actually find the stuff that fits into that mission. But with so much noise on the Internet, this can be easier said than done. To succeed in finding the right stuff, you’ll want to experiment with a number of tools to find your preferred mechanism for browsing. Here are some of our favorites.

Feedly

With Google Reader’s impending demise, Feedly seems to be one of, if not the top replacement. Both a mobile and a web app, Feedly lets you organize your favorite blogs, news sites, podcasts and Youtube channels in one place so that you can quickly skim it all in one place rather than bouncing across 25 different sites.

Feedly

LinkedIn Channels

Channels are a fairly new development over on LinkedIn. To access, click the Interests tab on your homescreen and browse the twenty or so channels for one that fits into your niche. Available topics include retail, higher education, recruiting and entrepreneurship.

LinkedIn Channels

Content DJ

Content DJ is a curation platform that does the heavy lifting for you. Enter a handful of keywords or hashtags relevant to your niche and the tool will pull articles that are trending in each of the categories that you selected. Content DJ uses an algorithm based on retweets, recency and Klout score to pull this content.

ContentDJ

Reddit

Subreddits are communities that focus on specific topics ranging from Duck Dynasty to Pizza and Crossfit. To start using Reddit to find niche content to share, follow these steps from Greg Finn.

Reddit

Twitter Lists

Twitter lists may have faded from the spotlight in the past few years, but I still consider them to be a useful for following influencer discussions. To use Twitter lists to collect niche content, start by setting up a list of thought leaders in your industry or topic. For example, when I’m running low on content to read and share, I head over to my Marketing/Advertising influencer list on Twitter.

Twitter Lists

What’s your favorite way to discover share-worthy content that fits into your niche? Share your favorite tools in the comments below, and check out our full series on how to curate content below.

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