Content Curation, Step 3: Save It For Later

Save ContentContent curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for later sharing rather than blasting them out right away. To be perfectly honest, there isn’t one perfect content collection tool out there — at least not one that I’ve discovered yet. I use a combination of the following tools to collect content for both brand and personal accounts.

Essential Save-for-later Features

To get the most out of your save-for-later mechanism, we recommend finding a tool (or combination of tools) that meet these criteria:

  • mobile compatible
  • offers a browser extension
  • integrates with social and other apps
  • items can be saved in 1-2 clicks
  • content is easy to access and organize later

5 Save-for-later Recommendations

The right tool for you is all a matter of personal preference, but here are a few that we’ve tried.


Evernote’s notebook setup is great for the obsessive organizer; you can tag, categorize, edit and mark up to your heart’s content. Consider this option if you’re responsible for curation from a number of different accounts with varying topics, since you can easily file articles into different notebooks directly from the web clipper.


Pocket has a variety of options for saving articles, including both a Chrome extension and the ability to email items to your queue. Pocket also integrates with a number of apps so that you can easily save content directly from there. Options include Twitter, Flipboard, Pulse and more.

Favorite Tweets

If Twitter is the primary way that you browse content, favorites are a one-swipe way to save an article for later — especially if the title sounds intriguing but you don’t have the time or disposition to read it right away.


If you’re constantly fighting an uphill battle with your inbox, this probably isn’t the best system for you. But if you’re the type that sends “note to self” emails on the regular, saving an article as a self-addressed email is fast and easy. Plus, it’s easy to do on both desktop and mobile.


Pinterest is a great organizational tool for the visual crowd. You can manually add pins through the platform itself, but it’s easiest to use the browser extension so you can simply tap “pin it” whenever you find an article to save. If you’d rather keep content under wraps until it’s time to tweet, you can use Pinterest’s secret boards during planning mode.

What’s your favorite tool for collecting content for later curation? Be sure to check out our full series on how to curate content below.

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