Category: Content Marketing
For over a year now the Zaarly team has plugged away at its mission to revolutionize local commerce. I, for one, take every on-and-offline instance to banter on about …
Twitter’s recent logo change is just the most recent instance of a brand adjusting their logo to reflect new ventures and adjusted company image. The Logo Company explored this …
Sittercity lands itself in the ranks of Groupon, Grubhub and Threadless as one of the better known startups to emerge from the Windy City. Started in 2001, the service uses “proprietary …
So many brands have integrated a blog into their online presence that it’s become more difficult to attract readers. Having intriguing and entertaining content isn’t enough to bring in …
Apple’s announcement of a Retina-enabled Macbook at the Worldwide Developer’s Conference raised the bar for portable computing power. Apple has also issued a big challenge to hardware manufacturers: up your screen resolution …
Disqus, a popular online discussion and commenting service for websites, is revealing a series of updates to make online discussion a more social experience. The tool’s new Discovery module …
Ever since its launch, the iPhone photo app Instagram has been a media darling. With Facebook and Twitter feeds being flooded with photos of pets and food, users have …
Content curation programs run the gamut from Intel’s employee-curated digital magazine to the lone tweeter sharing content on a specific topic. Way back in 2009, Ogilvy SVP Rohit Bhargava wrote the “Manifesto …
We’ve all heard of freemium content, and even though it can drum up interest in a product or service, getting users to become paying customers can be difficult. iYogi …
Yesterday Intel introduced quite the interesting content experiment: a social-publishing platform sourced from employee reads and recommendations. In an article announcing the launch, Intel said the project was “inspired by…how people …
For the first time in four years, the blogging habits of Inc. 500 brands took a downward turn. According to a study by the University of Dartmouth, shiny object …
A while back, we mentioned that Bing was allowing users to link pages and accounts so that they would show up together in search results. Now BrandYourself.com is helping …
Have a lot of information that you want to get across to readers quickly? Infographics are a great way to do it, but since they’ve become part of the …
Google unveiled dozens of changes to its search service during March, 50 of which they highlighted in a recent blog post. You can read the entire list here, but …
Electronic payment service Square makes it easy to accept payments from just about anywhere. It turns out that getting more info about the product is just as simple. Here’s …
There is no shortage of iPhone photography apps floating around the App Store, but one that stands out from the pack is tap tap tap’s Camera+. The app includes a …
Last Sunday’s season premiere of “Mad Men” clearly did some major business social media-wise. Reportedly, 106,000 comments were made in the social realm by 64,000 commenters. And AMC successfully …
In this job market, one of the most important elements of your job search strategy is finding a way to make you stand out from the hundreds of other …
MailChimp is an email marketing service known for its easy-to-use interface and captivating mascot (just for fun, here’s the story of the evolution of MailChimp’s logo). Here’s why MailChimp’s …
Pumping out consistent, quality blog content can be a daunting task. Whether it’s a personal blog or a company blog, everyone hits that “what do I write about now?” …
We’ve spent a fair amount of blog posts discussing new social media tactics by fashion brands (including Gap and New York & Company). Generally, when going through various social …
Ah, newspapers: the dinosaurs of the media world. Paper-based sources are quickly losing momentum in the news industry, forcing old school companies to break habits and adapt to an …
New York & Company has long been a reliable, go-to store for women, but now the retailer is looking to reinvigorate its image, and engage its web-based customers with …
Are you working efficiently with Google Docs? We suspect not. Boost your productivity (and minimize frustration) with these 10 tips. 1. Organize documents into collections Between the documents you …
You’re telling me my Klout score is actually worth something? That’s right people. Starting today, you can use your Klout score to snag discounts on Gilt.com purchases. The better …
A strange phenomenon is occurring in the tech world. Despite less than ideal unemployment rates and the sizable crowd of recent grads looking for work, the talent pool seems …
Landing pages are a great mechanism for drumming up interest in your product. We generally recommend simplicity, flawless UX and a clear call to action for landing page success. But …
The buzz about up-and-coming, visually-based social networks like Pinterest, Tumblr and Instagram is overwhelming these days. They’re cool to play with, hip to use and fun to look at, …
Basecamp is a web-based project management tool by Chicago web application company 37signals. Their to-do lists, messaging, file sharing and time tracking services help teams get things done. But …
Today’s best landing page design feature is near and dear to my heart because of some street teaming action I did for them in their early days. Zaarly is …
