Category: Content Marketing
Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing …
Flavors.me exists to make life a bit easier for those of us who have a million and one things going on across the various portals of the web. Use this …
If you’ve been on the old internet machine lately you’ve undoubtedly been exposed to the explosive dialogue surrounding the Stop Online Piracy Act and the Protecting Intellectual Property Act. …
We’re just a couple weeks into 2012, and it’s already been a big year for up-and-coming social network/microblog/lifecasting/whatevers Tumblr and Pinterest. There’s no question that these two websites are …
In this week’s edition of Best Landing Page Designs we cover OhLife, an online journaling service for documenting the special and/or mundane events in your life. In their own words, OhLife …
After covering Tumblr’s landing page a few weeks ago we decided to swing by Posterous’ homepage to see what they have going on. Posterous is a blogging platform designed especially for mobile …
What wonderful time of year. Between vacations, family and end of year work the web is a relatively quiet place. Except for all the digital marketing folks trying to …
StumbleUpon is the ultimate time suck, and thus a site from which I’ve tried to keep my distance in the past few productive months. But in a moment of weakness …
We know and love a Tumblr page when we see it, so it’s no surprise that their landing page amounts to an equally pleasant combination of aesthetics, simplicity and …
In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of …
It’s been a while since we’ve featured a prelaunch landing page, so here we are with The Boring Machine, a cause-based t-shirt company set to drop any second now… …
As the year winds down, we’re seeing a number of reports on definitive content marketing trends in 2011. At lonelybrand we’re busy planning for 2012, and that means reviewing how …
The latest version of mobile app Path hit the App Store shelves a couple of weeks ago. It’s meant to be a “share everything” mechanism – share photos and …
There’s no denying that the B2B digital ecosystem is complex – even more so for firms that sell the intangible. Despite that complexity social media, search, CRM and a …
We are huge Instagram fans here at lonelybrand. It's a fun application for users and an effective marketing tool for brands. What more could you ask for? How about …
We dig Sprout Social because they’re our former neighbors, and because they help us manage our client accounts. Now we’ve got another reason to add to the list: sweet …
"Music is better with friends" is the mantra over at Turntable. This music-based social network revolves around listening to music with others, and can be an extremely addicting way …
A recent Lowe’s television commercial showcases a great case for the evolution of the consumer website and highlights the ways big brands are bringing tangible value to their customers …
Some wise old soul told us that it’s better to give than receive. I can think of a few scenarios where that’s not exactly true. But when it comes to …
We'll be honest here - this app made the list because it's just plain nice to look at. Let's take a closer look at what makes this landing page …
I recently spoke at the Chicago Marketing Research Association, hosted at Catalyst Ranch, on social engagement and tactics to generate activity with direct correlation to ROI. I received a key attendee question that I …
If you've strolled through Water Tower Place in Chicago your nose has probably been tantalized by the smell of Wow Bao's hot asian buns. Turns out their landing page …
Content marketing, pull marketing, inbound marketing. They’re all terms for creating and distributing thought leadership – the idea of sharing helpful insight and experience in exchange for potential new …
Relatively unknown fashion bloggers represent a catalyst for change and a new source of inspiration. Individuals with a small following and similar tastes are appealing. It's a lot harder …
Marketing execs are beginning to feel the pressure of the digital divide. We’ve witnessed a dramatic shift from traditional to digital media, and this metamorphosis has CMOs concerned about adapting to an …
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key …
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page …
Welcome to the era of the chef. Between Anthony Bourdain, Top Chef and countless others Americans have developed a bit of an obsession with fast-paced drama and eccentric personalities …
Whether it’s on purpose or a happy accident, when a consumer lands on your page, you’ve got a limited amount of time to reel them in. A well-structured landing …
The last five years of professional marketing has seen a dramatic shift from television, print, and billboards to digital media. According to a survey by media and advertising experts …
