Category: Content Marketing
On day number two of SES Chicago we made a point to stop Lee Odden‘s session, Optimizing B2B Content Across the Sales Cycle. Odden covered a number of insightful B2B content …
Retail giant Target is doing a lot more than dabbling in content strategy. A Bullseye View, their content-focused sister site, gives a behind the scenes look at Target, moving beyond …
You’ve taken the steps to make your brand’s site easy to navigate, easier to read and easier to find…but you’re still noticing poor conversion. What’s the cause? If the …
Struggling to fill the gaps in your company’s editorial calendar? Combing the news and answering common questions are reliable topic generation strategies, but as every content developer knows, the …
According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total …
We know that there are a variety of ways to celebrate your brand’s birthday, but MINI’s Not Normal campaign, may be our favorite yet. “We’re celebrating 50 years of …
Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites. If your brand is looking …
Content marketing has become an even more valuable tactic for marketers. Effective content marketing can lead to audience engagement, lead gen, sales and building a larger audience for brands. …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to …
It’s been a while since your last eBay bidding war, hasn’t it? Your online shopping process may have altered slightly in the past ten years, but eBay’s new Pinterest-esque …
We love when fashion brands find new ways to market themselves, whether it’s through interesting Instagram content, a new twist on the traditional blog or a collaborative effort with …
Last week we covered a study on B2B content marketing in 2012, with details on strategy goals, tactics and challenges. Data revealed that while most marketers are on board …
From user-generated content to tips and a variety of online events, Evernote’s Noteworthy blog uses top-notch content to keep devoted fans coming back for more. Evernote makes content marketing …
If you attended Techweek 2012, chances are you’ve heard a thing or two about TaskRabbit. The online and mobile marketplace lets users outsource errands to people nearby so that …
A recent study from BtoB Magazine found that the number of business-to-business marketers engaging in content marketing nearly doubled in the past year, jumping from 18% in 2011 to …
Thanks to sites like Etsy, it’s become very easy for entrepreneurs and small businesses to establish a presence and sell their products online. Now, Supadupa.me is giving independent retailers even more …
These days the lonelybrand calendar is an ever-expanding a rainbow of afterwork Chicago tech community events. One shining star among the many is App Challenge Chicago, a hackathon that takes ideas …
“Nostalgia is like a grammar lesson: you find the present tense, and the past perfect!” ― Owens Lee Pomeroy Marketers very well know that bringing back the good memories …
While Google launched the author tags system as a way to garner interest for Google Plus, it’s actually quite the benefit to the digital content producers of the world. …
As an avid traveler and a visually-oriented person, my late in-the-game discovery of Hipmunk was quite the goldmine of a find. The travel site focuses on a visual organization …
Mobile apps make our lives easier, turning time-consuming tasks into a breeze, adding a sepia tint to menial moments and keeping us on task when distractions run rampant. As …
Old Navy’s status as a back-to-school beacon is still intact, but this year, the brand is using some clever social media and printable content that reminds me of my …
Is it a collage of all the right pieces? A tired iteration of preexisting parts? Medium has generated a good amount of buzz in the past week, varying in …
You’ve probably encountered video-sharing site Vimeo at one point or another in your countless quests throughout the Web. Vimeo is a much smaller network than YouTube, but gives users …
People are always looking for an excuse to party, and a birthday is the most liable reason for jubilation. We celebrate birthdays belatedly or sometimes over the course of …
While earlier versions of the WordPress for iOS app accomplished the basic necessities of blogging, the app was functional at best and in dire need of a facelift. At …
You may remember BabbaCo from all of the buzz surrounding their 2011 Techweek COMPETE win. Founded in Chicago by Jessica Kim, BabbaCo’s mission is to make learning fun for …
To move up in the world of digital, you’ve got to have the skills to back up your brilliant ideas. Lucky for us, Codecademy is a rich online toolbox …
A host of community-based e-commerce, travel and social sites have cropped up in the last few years, but few are offering what Airbnb offers. The site, founded in 2008, …
According to the old saying, there’s no such thing as bad press. I’m certain that there are a few brands that would beg to differ, but it is true …
