Basecamp is a web-based project management tool by Chicago web application company 37signals. Their to-do lists, messaging, file sharing and time tracking services help teams get things done. But we’re here to talk about their landing page which as it happens, also gets the job done.
Here’s why Basecamp’s landing page made our list of Best Landing Page Designs:
- Graphical interpretation. Calendar, clock and document icons clearly illustrate exactly what the tool can do for you and your business.
- Logical next step. The Plans and Pricing button leads to a free trial, speedy sign up and a quick tour.
- Numbers to back it up. 5 million people worldwide have used Basecamp. That is without a doubt a landing page worthy digit.
A well-structured landing page is key in getting users to take that next step – whether it’s signing up for your email list, “liking” your Facebook page or clicking to your website. Each week, lonelybrand highlights a killer landing page design that gets the job done.
Have a favorite landing page that you’d like us to feature on the lonelybrand blog? Let us know by commenting below or connecting with lonelybrand on Twitter. Want landing page optimization tips? Look no further than our ‘Landing Pages 101′ white paper.