Month: March 2013
An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of …
One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those …
Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing …
Is “save it for later” the future of content consumption? Companies like Pocket, Instapaper and Evernote would certainly like to think so. And considering that Pocket clocks in at …
LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, …
Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she …
One of our most popular posts is a tutorial for adding a MailChimp tab to your Facebook page, and every now and then it yields a few questions for …
Research has shown time and again that visual elements are more effective than solely textual elements. In fact, when it comes to communicating data, high quality infographics are 30 …
Have you noticed your tweets growing a bit shorter lately? Tweets are still holding strong at 140 characters, but due to recent changes in the t.co wrapper, text distribution …
Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find …
When it comes to software as a service, it’s generally best to show users the benefits of your tool rather than tell them. This is typically executed through the …
How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with …
Whether it’s texting while watching YouTube clips or tablet shopping during a Netflix marathon, we know that consumers hop from device to device. But what are the motivations behind …
If you witnessed the events of WhopperGate unfold as inappropriate tweets began to flood Burger King’s Twitter feed, a fear probably ran through your mind — What if my …
The GIF has officially hit the mainstream thanks to Tumblr sites like What Should We Call Me and, here in Chicago, So Yeah Duh. The seemingly inescapable Graph Interchange Format concept was …
As fewer and fewer people rely on resources like phone books to find listings for businesses, it becomes more and more important for businesses to ensure that their online …
With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process …
Depending on how active you are on Google Plus — and how often you visit your own personal or brand page — you may or may not have noticed …
A lot can change in 13 years, especially in the online space. But believe it or not, this month the Federal Trade Commission released the first update to its Dot Com Disclosures guidelines …
As a digital marketer, it’s important to stay up-to-date about on the latest marketing techniques, networks and strategies. Although you probably have your favorite blogs that you turn to …
Internal links point from one page on your website to another page on your website, and they’re important for two reasons. From the user perspective, they point to further resources, …
Statistics prove that images boost significant engagement on Facebook. On the bus, the couch or at work, we absentmindedly thumb through the mobile Newsfeed at warp speed, passing text …
One of the ways to connect with a larger audience while asserting your expertise and your authority is to get engaged in conversations and answer questions. Although it’s easy …
We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what …
Between curating, posting and tracking, the day-to-day tasks of digital marketing can quickly become tedious. But if you’re a Google Chrome user, saving time is as simple as downloading …
Every day, there seems to be a new addition on the podcast scene. Even though some might say that the podcast market is overstuffed, major podcast networks (especially comedy-based …
In the latest installment of its growing and popular digital existence yesterday Proenza Schouler launched a new site that is generating its fair share of buzz in the world of …
The Pinterest-inspired scrapbook sites just keep coming. The latest board-boasting contender, however, may offer some extra incentive for brand marketers in certain industries to at least give it a …
Between work, personal accounts and ESP preferences, we all juggle multiple email accounts. And while it’s easy enough to flip from one account to another for simple tasks, if …
Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak …
