With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process easy, slapping a bit of extra text onto the end of each link to identify the platform from which each user originated. And the Google URL Builder extension for Chrome keeps that functionality right at your fingertips.
But what use is data if you can’t get your hands on it? Follow this quick tutorial to access all of the Google Analytics data from your custom campaign URLs.
Once you log in to your Google Analytics account, look to the lefthand column where you’ll select Traffic Sources > Sources > Campaigns. To dig deeper into the campaign info, click on the Secondary Dimension dropdown and look for the datapoint you’d like to sort by — source and medium data are both collected by Google URL Builder.
Speaking of Google, have you readjusted your Google Plus cover photo since the recent profile redesign? We have everything you need to know about the new look, dimensions included, right here.
Numbers image from Etsy.