Depending on how comprehensive your social media monitoring service is, you may have all of the information you need to analyze your posts, your follower base, and the peak times of your posts’ performance. If your service is less than comprehensive with its features, however, we have a couple of tools to help you better understand your post reach and your competitors’ tactics.
We’ve referenced SocialMention in the past and for good reason. The site allows users to search details like brand and product names and assess stats like strength, sentiment, reach and passion. They can also see additional stats like top hashtags, top users and top keywords associated with the searched term. It searches social networks, comments, blogs, images and microblogs, and also allows users to set up alerts (not unlike Google Alerts) to let users know when their chosen term is being referenced. Oh, did we mention it’s free?
PostAcumen focuses completely on Facebook, giving you insight by giving you much-desired info — stats on your competitors. With the Industry Report, users see side by side comparisons, along with stats like reach, virality, likes and number of comments. By analyzing competitors’ activity, users also get some insight into strategy as well as a best posts overview, giving them a competitive edge. Although it’s not free, users get a two-week trial period in which they can receive a refund if they’re not satisfied with the service.
Monitoring your social media performance? Then you’d better know these five common terms.