Month: March 2013
A year and a half ago Jerry Tian quit his job as a software engineer to join the startup game. But like many who set out on their own, …
We recently gave a rundown of some essential tools to help you successfully run and monitor a social media-based contest. Although those tools are awesome and helpful, your contest …
Help A Reporter Out is one of those tricks every communications professionals should have up their sleeve. For content producers, HARO is a great tool for fielding quotes when …
Pinterest has grown by leaps and bounds, but it still doesn’t offer much in the way of monitoring features. Although brands can find stats on each individual pin, it’s …
As creators of content from blog posts to infographics to curated pinboards, many of the world’s top brands now consider themselves publishers. But that doesn’t mean the days of …
Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you …
We all like free stuff, so it’s no surprise that convincing users to pay for something they previously knew as free is easier said than done. In the following …
We recently highlighted LinkedIn’s ingenious engagement campaign that consisted of congratulating some of its most active users. The campaign was a definite success, leading users to share and discuss …
Ready to step up your digital marketing game? Rather than throwing your hat (and life savings) in the ring with a graduate degree in digital marketing, you might want …
I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users …
Every month or so a new study comes out about the best time to post on Facebook or Twitter. Their intentions are good (I think), but these studies are …