Month: September 2013
Facebook Engineering Manager Hong Ge announced that the social networking giant would be working to make its infamous News Feed ads more relevant to users.
Users can follow MagicRecs “to receive instant, personalized recommendations for users and content via direct message.” This can help keep content and conversation fresh.
David's Bridal's Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here's why it works so well.
Online community management certainly has its complexities. Add in strict industry guidelines and a monumental policy shift, and you've got a tough job.
We've summarized the three big changes the YouTube Google Plus comments will bring, and have laid out exactly how they'll benefit your brand.
One tool we couldn't live without here at lonelybrand is Google Drive. We gathered the following tips from around the web to help you get the most out of …
Before you start going crazy with Facebook events, make sure you take the time to optimize. From images to paid promotion, there are plenty of ways to get more …
How can you incorporate imagery into your social content? Angie Trigilio, Manager of Creative Services at Cars.com, shared her top social design tips.
Back in May Foursquare gave Foursquare users the ability to browse restaurant menus from within the app. To reap the full benefits of your Foursquare menu, follow these three …
Journalists rely on the AP Stylebook to guide decisions on style. As a brand journalist you’re not locked into AP style, but guidelines are every bit as important for …
About a month ago, we praised LinkedIn Group's content-friendly makeover and the introduction of the cover photo. Here's a quick tutorial on how to switch out your group's hero …
As stars walked the red carpet at Sunday evening's Emmy Awards, Target's social team was busy turning the night's most talked-about fashion into a shopping opportunity.
In a blog post published on Thursday, Pinterest CEO Ben Silbermann gave readers a sneak peek at the future of Pinterest in the form of promoted pins. He reassured …
iOS 7 presents big change for users, developers and marketers. Here are 10 iOS 7 features that brand marketers should embrace in the coming months in order to stay …
Have you spotted any ads within your Gmail promotions tab? We took a closer look at the advantages and disadvantages of the new ads, and how they will relate …
It’s easy to get caught up in the aesthetics of iOS 7. While the shift from skeuomorphic to flat design is a big one, there’s more to the update …
Nesquik recently released its Bunny-fier app, but with a market already flooded by branded apps, it's underwhelming to say the least. Let's break down what exactly went wrong.
Good news for content managers: Facebook has significantly increased the size of link images with the goal of increasing click-through rates and making link-based posts more engaging.
Forming a social media strategy seems simple enough, but what happens when you have to communicate with kids and tweens? Here are some examples from LEGO, American Girl & …
Last week Instagram’s director of business operations told the Wall Street Journal that users can expect the platform to begin selling ads “within the year.”
How do you create a brand social media strategy for teens that is appropriate but also entertaining? We took a look at Clearasil, Claire's and delia's to find out.
One way to encourage employees to participate in thought leadership is by gamifying content creation. Here are four examples of content gamification.
We did some digging and found four HootSuite cheats and apps that will help you stay a little more organized and make the accounts easier for you to manage.
Between the acquisition of MoPub, endorsement from a former Facebook product manager and the IPO filing, it’s been quite a week for Twitter.
As brands become publishers it's important for CMOs to view marketing through the publisher's lens. Here are our favorite digital publishing news sources.
The Dunkin Donuts and Trident Vine TV ads weren't epic Super Bowl-worthy TV spots, but they showcase advantages Vine TV ads have over normal TV commercials.
Office merchandise may seem like it doesn't lend itself to the visual nature of social media, but Staples' social accounts prove that school supplies can actually make for shareable …
From brands to agencies to media outlets, companies across the globe are adding the Chief Content Officer role to their corporate structure. Let's take a look at the job …
Taking a cue from social giants like Facebook and Twitter, Google Plus is now allowing users to embed public posts into other sites. Google Plus also updated author attribution.
Freelance writers are a great way to fill the content pipeline, but before handing over the reigns to outside help there are a few quality control considerations and processes …
