Freshen Up Your Twitter Feed with MagicRecs

Magic Recs

Twitter is far and away my favorite source of content inspiration. Whenever I find myself struggling to find a topic to write about, I pull up my Twitter feed and spend a good hour or so browsing and reading in order to get the wheels moving.

Every couple months though, I find the content getting a bit stale. My trusted tribe of tech writers seem to be tweeting the same old melodrama, the social media people are sharing the same tired tutorials, and the content experts are discussing things that just aren’t relevant for my needs.

The best thing to do in times like these is to give the old follow list a bit of a refresh. That can be a time consuming task though, which is why I’m so pumped about @MagicRecs, an experimental new recommendation tool from Twitter.


According to the account’s bio, users can follow @MagicRecs “to receive instant, personalized recommendations for users and content via direct message.” Any time multiple people in your Twitter network follow the same user or favorite or retweet the same tweet, you’ll be notified via direct message.

MagicRecs has been around for a good six months now, and the team behind the account has been collecting feedback ever since in order to tweak the algorithm and make recommendations as relevant to users as possible. The tool has gotten the thumbs up from a number of prominent journalists and tech pundits.



Twitter isn’t the only place to conduct content marketing recon. Last month we selected a dozen marketing thought leaders worth following on LinkedIn.