Are Phablets the Future?
May 29, 2012 Mobile Marketing
When the commercial for the Samsung Galaxy Note debuted during the Super Bowl, critics were quick to latch on to its awkward 5-inch size and stylus as proof that …
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
Who Uses Check In Services?
May 29, 2012 Social Media Marketing
When it comes to check ins there are three types of people: those who obsessively check in positively everywhere from the CTA to home. Then there’s the casual check in type …
6 Apps to Enhance Your Holiday Weekend
May 28, 2012 Mobile Marketing
The first unofficial weekend of the summer is upon us, and while we should all really take this day to power down our devices and head outdoors, we couldn’t …
Meet Facetagram 1.0
May 25, 2012 Social Media Marketing
It’s been a rollercoaster of a week for Mr. Zuckerberg. The question is, is this most recent announcement an up or a down? On Thursday afternoon the team announced the …
Netflix Back on Track Thanks to CRM?
May 24, 2012 CRM
Since its fee increase and the short-lived Qwikster service, Netflix has been an example of what not to do in the world of business. But has Netflix set itself …
Study Shows Pinterest Traffic More Likely to Convert
May 24, 2012 Social Media Marketing
As marketers we can talk all day long about traffic, but when it comes down to it, a page view is just a page view. For the first five …
Twitter Summarizes Top Stories with Weekly Emails
May 23, 2012 Social Media Marketing
Last week, Twitter announced a new feature that is bound to annoy many and delight a few — the best of Twitter via email. This weekly digest is designed …
C-suite Execs Clash When it Comes to Digital Spending
May 23, 2012 Digital Marketing
The C-suite is facing an uphill digital battle. A new study from McKinsey dubbed “Minding your digital business,” looks at how C-suite executives view three big trends in digital business: …
Google’s Story of Send—Email’s Magic School Bus
May 22, 2012 CRM
Google’s step-by-step description of what happens to an email after you click “send” is very well done and very, well, Google-ish, with cutesy/quirky animation crossed with fairly easy to …
Community Managers Rejoice Over Release of Facebook Pages Manager iPhone App
May 22, 2012 Social Media Marketing
The debut of the Facebook Pages Manager app in New Zealand late last week taunted community managers of the world with an extremely limited release and lack of details …
Are ISPs Affecting Your Subscribers’ Engagement?
May 21, 2012 CRM
Marketers, listen up! A new study from Litmus is shedding light on the challenge of email engagement, and, perhaps, the mystery of why your emails are not being seen. …
Wall Street LOLs at Facebook IPO
May 21, 2012 Social Media Marketing
Following months of anticipation, Friday turned out to be quite the anticlimactic day for those of us watching Facebook’s debut at Nasdaq. “Slow day in news” tweeted Jack Dorsey, Executive …
Shop with Your Facebook Friends on Fab.com
May 18, 2012 Social Media Marketing
You know Fab.com as the tragically hip flash deal site that specializes in design-centric goodies for you and your home. Founded in 2010, the company is widely applauded for …
Freemium Content: Does it Convert Users into Paying Customers?
May 17, 2012 Content Marketing
We’ve all heard of freemium content, and even though it can drum up interest in a product or service, getting users to become paying customers can be difficult. iYogi …
Examining the Value in Intel’s New Employee-Curated Digital Magazine
May 17, 2012 Content Marketing
Yesterday Intel introduced quite the interesting content experiment: a social-publishing platform sourced from employee reads and recommendations. In an article announcing the launch, Intel said the project was “inspired by…how people …
Challenge Your Logo Knowledge with the Logo Quiz Game
May 16, 2012 Mobile Marketing
Any brand knows that having a memorable and recognizable logo is essential for brand recognition. But how much of a logo pro are you? The Logos Quiz App will …
Facebook, Google Plus Brace for a Visual-Mobile Future
May 16, 2012 Social Media Marketing
Nipping at the heels of social networking giants Facebook and Google Plus is a new generation of social services that cater to niche audiences with visual appeal and mobility …
Bing Takes on Google, Allows Users to Consult Their World
May 15, 2012 Social Media Marketing
A couple of months ago, we wrote about Bing’s feature which allowed users to link social profiles and make searching for social accounts easier. Now, Bing is building upon …
Bread PRO Lets Brands Build Customized Digital Billboards
May 15, 2012 Digital Paid Media
Billboards aren’t just for highways anymore. In the next couple of weeks, San Francisco-based startup Bread is rolling out the beta version of Bread Pro, an expanded version of …
Social Logins: What’s Most Popular Among Users?
May 14, 2012 Social Media Marketing
Many e-commerce, entertainment and media sites have adopted social logins to make it easier to gain, keep and engage users. By using a social login, not only is it …
Six Months In, Google Plus Brand Pages Going Strong
May 14, 2012 Social Media Marketing
Google Plus brand pages have been around for six months now, and despite what seems like widespread lack of faith in the platform among brands and would-be users, things …
Facebook’s App Center Roll Out
May 11, 2012 Social Media Marketing
Wednesday, the folks over at Facebook announced a feature that will begin rolling out in the next few weeks — the App Center. As the post details, the Facebook …
This American Life and OK Go Enhance Live Event with Smartphones
May 11, 2012 Mobile Marketing
This certainly wasn’t the first event to utilize a mobile application, but it’s got to be one of the most creative. On Thursday night, National Public Radio’s This American Life …
Tumblr Introduces Sponsorships
May 10, 2012 Digital Paid Media
It seems like it’s been months since we’ve had major news to report on the Tumblr front, but the social network is now gaining advertisers’ attention with the announcement …
Mobile Finance Users: A Demographic Breakdown for Insurance and Banking Services
May 10, 2012 Mobile Marketing
Mobile ad spending from the finance industry is growing and growing quickly. But who exactly consumes mobile content and ads from insurance, banking and financial services brands? “Mobile Insights …
YouTube and Google Bring AdWords to Video for All Advertisers
May 9, 2012 Digital Paid Media
Last month we reported that Hulu was changing its ad policy, only charging advertisers if their ad was viewed all the way through. Now, YouTube is offering a similar …
Brand Blogging Habits Dwindle for the First Time in 4 Years
May 9, 2012 Content Marketing
For the first time in four years, the blogging habits of Inc. 500 brands took a downward turn. According to a study by the University of Dartmouth, shiny object …
RIM, BlackBerry Prepare to Fight Back
May 8, 2012 Mobile Marketing
Last week, Orlando played host to the BlackBerry World conference where RIM announced some new BlackBerry features and gadgets which it hopes will prove to be enough competition against …
SlideShare’s Zipcast Offers Simple Web Conferencing Solution
May 8, 2012 CRM
LinkedIn and SlideShare have likened their relationship to chocolate and peanut butter, and last week LinkedIn made things official, acquiring the document sharing platform for $119 million. Since launch, …
Walmart Introduces Pay With Cash Feature
May 7, 2012 CRM
Last week, Walmart introduced a new payment feature that may bring more traffic to its site. This new feature allows shoppers to purchase items sold exclusively online and pay …