Category: Marketing
A few weeks ago, we praised eBay’s revamped (and decidedly Pinterest-inspired) appearance. eBay has also introduced a sleek new app called eBay Fashion, which gives mobile users even greater …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to provide insight, …
We know that there are a variety of ways to celebrate your brand’s birthday, but MINI’s Not Normal campaign, may be our favorite yet. “We’re celebrating 50 years of …
According to a survey of 300 SMBs from BIA/Kelsey, small to mid-sized businesses plan to increase digital marketing budgets in the coming months. To wrap up 2012, SMBs are using a multichannel approach to …
Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites. If your brand is looking …
If it feels like the 2012 election has taken over the web in a way unlike any previous election, it’s because it has. According to data from iProspect, it’s …
As of October 23, the reimagined stumbleupon.com is now out of Beta and available to all users. Since the social discovery engine released a Beta version in September 2012, …
Content marketing has become an even more valuable tactic for marketers. Effective content marketing can lead to audience engagement, lead gen, sales and building a larger audience for brands. …
Contrary to popular belief, young Americans are reading more than their Twitter feeds. Millennials may be known for ever-shrinking attention spans, but studies show we’re still picking up books …
We first wrote about visual.ly as an awesome resource for brands looking to quickly create an infographic earlier this year. Since then, it has expanded its collection of attractive …
Are your email marketing campaigns falling victim to faulty timing? Studies show that email has an extremely short shelf life – the longer your email sits an a recipient’s inbox, …
As Black Friday and Cyber Monday continue to merge into a four-day shopping spree, it becomes more and more important for brands to let consumers know what promotions they …
We’ve seen brands take an interesting approach to Pinterest in the past, but it takes some strategizing to create a profile that continues to interest and engage followers. Genealogy …
Earlier this week OpenTable announced that they are introducing a tool for restaurants to build free, mobile-friendly sites to help restauranteurs capitalize on the shift to mobile. Powered by …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to …
As more and more consumers become smart device users, brands continue to increase their spending for mobile advertising. According to a new study from Pricewaterhouse Coopers and the Interactive …
Women yield some serious power when it comes to product sales. Not only are we responsible for 75-85% of all consumer purchases, we’re also a dominant demographic on mobile social media, …
In the past few weeks LinkedIn has rolled out a number of updates to help companies give a good first impression and boost and engagement on the professional network. …
We’ve seen brands think of new and exciting ways to use social media to engage their audiences, but when a group takes to Twitter or Facebook to promote wellness …
Mobile users who have made the jump to the iPhone 5 or iOS 6 have seen an increase in app updates in recent weeks. Now, Fab.com is joining the …
It’s been a while since your last eBay bidding war, hasn’t it? Your online shopping process may have altered slightly in the past ten years, but eBay’s new Pinterest-esque …
We love when fashion brands find new ways to market themselves, whether it’s through interesting Instagram content, a new twist on the traditional blog or a collaborative effort with …
Recent research shows that consumers won’t tolerate sites not optimized for mobile – a stat not lost on the small businesses of America. In the coming months U.S. small businesses …
We’ve seen a lot of clever apps that have embraced the spirit of final weeks before the presidential election, but with their ‘Live Free or Fly’ campaign, JetBlue may …
Last week we covered a study on B2B content marketing in 2012, with details on strategy goals, tactics and challenges. Data revealed that while most marketers are on board …
From user-generated content to tips and a variety of online events, Evernote’s Noteworthy blog uses top-notch content to keep devoted fans coming back for more. Evernote makes content marketing …
Target is updating the holiday shopping experience by adding QR codes to the mix. According to a press release, Target will begin showcasing the top 20 toys in-store, each …
If you attended Techweek 2012, chances are you’ve heard a thing or two about TaskRabbit. The online and mobile marketplace lets users outsource errands to people nearby so that …
If you thought you had everything figured out about social media posting, think again. New research from Compendium suggests that even the punctuation used in updates and posts can …
A recent study from BtoB Magazine found that the number of business-to-business marketers engaging in content marketing nearly doubled in the past year, jumping from 18% in 2011 to …
