Mobile Ad Spending Increases, Search Advertising Dominates

mobile ad spendingAs more and more consumers become smart device users, brands continue to increase their spending for mobile advertising.

According to a new study from Pricewaterhouse Coopers and the Interactive Advertising Bureau, mobile advertising spending in the U.S. increased to $1.2 billion during the first six months of 2012. With this increase, mobile advertising now accounts for 7% of all Internet ad spending.

Although mobile advertising spending is increasing, search advertising continues to dominate, making up 48% of all Internet ad spending, an increase of 2% from the first half of 2011. While display advertising dropped to 33% of ad spending, its revenue increased to $5.6 billion. Within display advertising, digital video spending grew 18%.

For a sense of how much Internet ad revenue has grown in the last 16 years, take a look at the following annual figures chart dating back to 1996.

internet ad spending

How are small businesses planning to adjust or increase their mobile spending for 2013? Get the full scoop here.