As more and more consumers become smart device users, brands continue to increase their spending for mobile advertising.
According to a new study from Pricewaterhouse Coopers and the Interactive Advertising Bureau, mobile advertising spending in the U.S. increased to $1.2 billion during the first six months of 2012. With this increase, mobile advertising now accounts for 7% of all Internet ad spending.
Although mobile advertising spending is increasing, search advertising continues to dominate, making up 48% of all Internet ad spending, an increase of 2% from the first half of 2011. While display advertising dropped to 33% of ad spending, its revenue increased to $5.6 billion. Within display advertising, digital video spending grew 18%.
For a sense of how much Internet ad revenue has grown in the last 16 years, take a look at the following annual figures chart dating back to 1996.
How are small businesses planning to adjust or increase their mobile spending for 2013? Get the full scoop here.