Category: Marketing
When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered …
Writing quality content takes time and effort, but if no one reads your posts, what’s the point? These five digital promotion tactics will help you build exposure and momentum …
When Hurricane Sandy struck a few weeks ago, it caught many people completely off-guard. In addition to the destruction that it left in its path, it also hurt businesses …
Cyber Monday is all about driving online sales – but what if your goal is to get shoppers off their desktops and into stores? This holiday season retailers are …
Grand opening events, fundraisers and conferences can be very effective for new or established small businesses looking to revamp or rebuild their presence. But how can you get your …
Are you struggling to fuel Google Plus engagement with good content? Consider adding Do Share to your digital marketing toolbox – a free Google Chrome plugin that makes sharing …
It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for …
From the price tag to the local take on tourism, what’s not to love about traveling with Airbnb? We covered their colorful (old) homepage in our best landing page …
When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for …
Earlier this week at SES Chicago we stopped by best-selling author and entrepreneur Evan Bailyn‘s session, Building a Massive Customer Base through Content-Driven SEO. He shared his four-step process for …
On day number two of SES Chicago we made a point to stop Lee Odden‘s session, Optimizing B2B Content Across the Sales Cycle. Odden covered a number of insightful B2B content …
We recently discussed how email best practices have expanded to include social links and features in brand emails. It’s now considered a best practice to include links to all …
The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known …
After a series of interviews with SES Chicago speakers, the digital marketing conference is finally here. We stopped by several sessions on Day 1, including “Mobile Marketing Optimization” with …
Getting business for your brand during the holiday season often boils down to a matter of crafting discounts that are the most appealing. It can be a guessing game …
Pinterest co-founder Ben Silbermann recently announced the arrival of secret boards. The new private boards “give you a place for things you’re not quite ready to share yet,” Silbermann …
There’s no denying that ads have taken over the digital sphere. From YouTube, to Hulu, to even blogs — ads have seemingly popped up in every free space available. …
In early November, 2012, comScore released data showing that smartphone penetration has topped 50 percent for the first time in history. comScore’s MobiLens study surveyed more than 30,000 U.S. …
One of the best ways to get customers to respond to a promotion is to give them options. Often, this includes sharing discounts that can either be printed and …
It looks like the 2012 holiday season will be a happy one for online retailers. In early November 2012, Forrester launched its US Online Holiday Retail Sales Forecast, 2012. …
Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways …
Retail giant Target is doing a lot more than dabbling in content strategy. A Bullseye View, their content-focused sister site, gives a behind the scenes look at Target, moving beyond …
You’ve taken the steps to make your brand’s site easy to navigate, easier to read and easier to find…but you’re still noticing poor conversion. What’s the cause? If the …
Are you integrating the visual web into your holiday marketing strategy? If not, these stats from comScore’s The State of the U.S. Online Retail Economy in Q2 2012 might …
As our lives become even more entwined with the digital world, it’s becoming easier and more convenient to take care of everyday tasks online — including those surrounding healthcare. …
On November 5, 2013 Instagram revealed its first big platform change since being acquired by Facebook earlier this year. The much talked about mobile photography app will roll out …
Struggling to fill the gaps in your company’s editorial calendar? Combing the news and answering common questions are reliable topic generation strategies, but as every content developer knows, the …
Between editorial calendars, email blasts and community management, digital marketers have a lot on their plates. We rely on a collection of tools to save time, stay organized and …
According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total …
A new study from Facebook and comScore looks to throw some weight behind Facebook paid media by showing how three major brands use ads to extend their audience. And …
