Category: Marketing
Forming a social media strategy seems simple enough, but what happens when you have to communicate with kids and tweens? Here are some examples from LEGO, American Girl & …
Last week Instagram’s director of business operations told the Wall Street Journal that users can expect the platform to begin selling ads “within the year.”
How do you create a brand social media strategy for teens that is appropriate but also entertaining? We took a look at Clearasil, Claire's and delia's to find out.
One way to encourage employees to participate in thought leadership is by gamifying content creation. Here are four examples of content gamification.
We did some digging and found four HootSuite cheats and apps that will help you stay a little more organized and make the accounts easier for you to manage.
Between the acquisition of MoPub, endorsement from a former Facebook product manager and the IPO filing, it’s been quite a week for Twitter.
As brands become publishers it's important for CMOs to view marketing through the publisher's lens. Here are our favorite digital publishing news sources.
The Dunkin Donuts and Trident Vine TV ads weren't epic Super Bowl-worthy TV spots, but they showcase advantages Vine TV ads have over normal TV commercials.
Office merchandise may seem like it doesn't lend itself to the visual nature of social media, but Staples' social accounts prove that school supplies can actually make for shareable …
From brands to agencies to media outlets, companies across the globe are adding the Chief Content Officer role to their corporate structure. Let's take a look at the job …
Taking a cue from social giants like Facebook and Twitter, Google Plus is now allowing users to embed public posts into other sites. Google Plus also updated author attribution.
Freelance writers are a great way to fill the content pipeline, but before handing over the reigns to outside help there are a few quality control considerations and processes …
Select news organizations now have the ability to incorporate and gather data from Facebook conversations into their broadcasts. This is an exciting new way to integrate social and traditional …
Oyster is in the midst of a slow release of its app, dubbed, "Netflix for e-books." For now, interested parties are sent to Oyster's launch page for info.
If you're pushed to create content marketing for an unknown audience, there are still some tactics you can try to help point you in the right direction.
The use of a Facebook hashtag makes a post less likely to go viral, less engaging for individual fans and actually decreases that post's organic reach. Meanwhile, hashtags more …
I recently encountered a brand that really understood the art of the follow-up email, from thank yous to additional resources. Here's how they did it in four follow-up emails …
Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject.
Editorialized tweets allow content publishers to highlight specific passages and excerpts that readers can then tweet with just a click, and is meant to take the hassle out of …
We combed through the master list of LinkedIn Influencers to find the top ten brand marketing minds you need to follow today.
Whether you're trying to gather a group of potential beta testers or trying to spread the word about a project, bloggers can be an incredible asset to have. Before …
The latest Edge Rank changes are minor, and at the end of the day the key to getting your posts rendered is sharing consistently high quality content. Here are …
Establishing a presence on Quora can help you promote your restaurant and establish your expertise. We've laid out Quora for foodies in just three steps.
Thanks to the social network's updated terms of service, page admins are no longer required to use third party apps for contests.
We've laid out the types of content you should use to market to teenagers with LinkedIn University Pages, from campus life to admissions tips and features on past and …
Toaster Strudel wants fans to answer the question, "How do you get your morning moving?" using the designated #StrudelArt hashtag. Participants will get something special in return.
Crowdfunding for research is a practical way to cover costly research expenses, and at the same time a creative marketing technique for building buzz around a forthcoming project.
While blog commenting has lost its appeal as a tool for SEO'ers to build links and win search engines, the allure is still there. The strategy just needs to …
The Amazon Funniest Reviews page has turned one-off jokes into something readers can come back to and, perhaps, get use out of.
In the past several months we've seen a continuous stream of marketing-friendly updates from LinkedIn. The latest change is a makeover for LinkedIn Groups, which includes a cover photo.
