Category: Marketing
Many brands have used Pinterest to death, but J.Crew recently found a creative new approach: debuting their September style book exclusively on Pinterest.
The Airbnb team is already known for its content marketing brilliance and now they're adding Vine to the promotion arsenal with Hollywood and Vines.
The fast-paced nature of digital marketing can be enough to throw any good brand marketer off his or her game. Stay on top of it with these tips.
When it comes to Facebook ads, photo choice is important. Thanks to a new Facebook Shutterstock partnership, advertisers will now get free images for ads.
When your goal is foot traffic it can be hard to determine how your online efforts are impacting your in-store sales. Enter Placed Attribution.
Here are a few of lonelybrand's most engaging LinkedIn Sponsored Updates, with insights on why certain content works in this paid, professional environment.
Before you start spamming in vain, check out the following steps to social influencer outreach. You’ll get the promotion you’re looking for and build valuable networking relationships.
Mashable dedicated entire teams and budgets to build and integrate the Velocity algorithm, but your brand can take advantage of the social snowball effect, too.
If you don’t have an established creative team at your disposal, Timetoast can help you create an interactive timeline from scratch, complete with history blurbs, pictures and dates with …
If This Then That recipes can now be embedded on any blog or website with a small snippet of HTML. Here are a few ideas on how your brand …
The Prowl was a brilliant move that will boost the CafeMom network and digital presence even more. Here are three reasons why The Prowl works.
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content …
Resolve a complaint in a customer’s favor and they will do business with you again 70% of the time. Here are three steps to resolve bad customer reviews.
There still seems to be a line of thinking that certain businesses and brands can't benefit from social media. Take the jump into the world of social and be …
Google is now rewarding longer content with a new block on the SERP reserved for in-depth articles. These are high-quality pieces that help users get a more exhaustive explanation …
Your white papers stand a good chance of being read on a smart device. To make mobile optimized B2B content, keep the following points in mind.
Registration for Social Media Week Chicago 2013 is now open and the free spots are set to go quickly. Here are our picks for ten must-attend SMWChicago sessions.
When the CMO Council recently researched B2B content marketing, 48% of B2Bers surveyed said that they trusted customer case studies. Check out these tips for some inspiration and help.
The introduction of the New York Times IFTTT channel hints that the automation service will soon be a useful tool for publications and brands of all shapes and sizes.
Some pieces of content are more valuable than others. Here are the most valuable characteristics in B2B content marketing pieces.
In 2013, the primary goals of social media marketing have shifted from a strict sales-based focus to more abstract measures such as consumer engagement and brand lift. That doesn't …
The CMO Council recently dove into the world of B2B content marketing to determine the most disliked characteristics in B2B content.
Content curation for owned media is a great way to fill your brand's content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.
Looking for examples of healthcare content marketing? These podcasts, apps and YouTube channels help hospitals build connections with brand stakeholders.
Need to give a colleague, client or agency partner access to a specific Google Analytics account? The good news is that granting access takes all of 60 seconds -- …
Pinterest brings to mind pins of recipes and fashion tips, but B2B brands can actually use it to promote their content. We’ve got four great tactics to help you …
NowThisNews recently used an animated infographic on Instagram video to share a collection of data on Afghan civilian casualties after the withdrawal of American troops.
If you’re failing to see how you can use Facebook embeddable posts to your brand’s benefit, we’ve got a few ideas to help you realize the potential.
Shoppers will soon be able to use the Ikea augmented reality app to see exactly what a new piece of furniture will look like in their home or apartment.
If you created your LinkedIn profile in a hurry, we’ve got five quick suggestions to help you improve your profile and your ability to connect with others.
