Category: Digital Paid Media
Photo credit: Instagram @kailua_kat Tips to Execute a Winning Product Ambassador Program A GoPro accessory manufacturer used smart positioning combined with an aggressive product ambassador program to increase ecommerce sales by …
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.
Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand.
What do the Instagram ad rules mean for advertisers? It's time to start thinking outside the box.
The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands -- Sponsored Comments.
Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.
Like its social competition, Yelp offers advertising to help boost brands' awareness to searchers in their area. But is it worth the time and effort?
Twitter recently announced that the tailored audiences feature it previously beta tested is now globally available for brands.
You can't advertise on Instagram yet, but you can start forming an Instagram ads strategy. Keep the following practices in mind to produce effective ads.
In a blog post published on Thursday, Pinterest CEO Ben Silbermann gave readers a sneak peek at the future of Pinterest in the form of promoted pins. He reassured …
Have you spotted any ads within your Gmail promotions tab? We took a closer look at the advantages and disadvantages of the new ads, and how they will relate …
When it comes to Facebook ads, photo choice is important. Thanks to a new Facebook Shutterstock partnership, advertisers will now get free images for ads.
Here are a few of lonelybrand's most engaging LinkedIn Sponsored Updates, with insights on why certain content works in this paid, professional environment.
AdAge recently brought some good news to brand marketers, especially those operating on a hyperlocal level. Foursquare has begun rolling out post check-in ads to its users. So far, …
In a previous post we speculated on what Twitter’s ad exchange could mean for brands. As is generally the case when it comes retargeting, privacy concerns have arisen among …
Taking a cue from one of its social rivals, Twitter will be launching an automated ad exchange of its own. AdAge details that the exchange will enable brands to …
You can tweet about your exciting new white paper all day long. The hope is that users will click on the link within your tweet to be led to …
Last week at Google Developer Conference I/O, the search giant introduced new and improved Google Maps. The new version is currently available by invitation only, and beyond show-y features …
Research suggests that regardless of their animation, color or subject matter, we are becoming blind to display ads. Even if we see them, we’re not clicking them. In fact, …
Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid …
