Author: Katherine Leonard
Between the “top 5%” campaign and new thought leadership updates, LinkedIn is putting noticeable effort into boosting site engagement these days. In the most recent effort to increase conversation, LinkedIn is rolling …
A few weeks back Pocket introduced an analytics dashboard for publishers. Sure, the tool offers a fresh persepctive on deferring content, but with this and any new analytics tool it’s …
Regardless of your company’s size or scope, Help A Reporter Out can be a great resource for scoring press mentions that might otherwise be unattainable. Manuela Bizzotto of StratPad …
Like it or not, few people see your website exactly as you do. That blog tab or “buy now” button that you spent hours perfecting probably isn’t as obvious …
Earlier this week the SEC declared social media an acceptable platform for investor relations announcements. But in such a highly regulated industry, what exactly does this mean for brands? …
Social media is a good fit for lighthearted culture and content, but is it really the right channel for disclosing financial information to stockholders? According to the Securities and …
Data tells us that images are valuable currency for Facebook, blogs and even online newsrooms. Not only do they drive engagement, they add some much needed color to entities …
Facebook Exchange Ads are brilliant in theory. The network renders ads based on each individual user’s browser history to remind consumers of items they have previously sought out online, …
One of the many goals of content marketing is getting inbound links. You write good content, and ideally, other respected blogs and publications reference and link back to those …
Is “save it for later” the future of content consumption? Companies like Pocket, Instapaper and Evernote would certainly like to think so. And considering that Pocket clocks in at …
One of our most popular posts is a tutorial for adding a MailChimp tab to your Facebook page, and every now and then it yields a few questions for …
Have you noticed your tweets growing a bit shorter lately? Tweets are still holding strong at 140 characters, but due to recent changes in the t.co wrapper, text distribution …
When it comes to software as a service, it’s generally best to show users the benefits of your tool rather than tell them. This is typically executed through the …
Whether it’s texting while watching YouTube clips or tablet shopping during a Netflix marathon, we know that consumers hop from device to device. But what are the motivations behind …
The GIF has officially hit the mainstream thanks to Tumblr sites like What Should We Call Me and, here in Chicago, So Yeah Duh. The seemingly inescapable Graph Interchange Format concept was …
With so much data lost in the black hole that is “not provided,” appending links has become a necessity for digital marketers. Google URL Builder makes the appending process …
A lot can change in 13 years, especially in the online space. But believe it or not, this month the Federal Trade Commission released the first update to its Dot Com Disclosures guidelines …
Internal links point from one page on your website to another page on your website, and they’re important for two reasons. From the user perspective, they point to further resources, …
Statistics prove that images boost significant engagement on Facebook. On the bus, the couch or at work, we absentmindedly thumb through the mobile Newsfeed at warp speed, passing text …
Between curating, posting and tracking, the day-to-day tasks of digital marketing can quickly become tedious. But if you’re a Google Chrome user, saving time is as simple as downloading …
In the latest installment of its growing and popular digital existence yesterday Proenza Schouler launched a new site that is generating its fair share of buzz in the world of …
Between work, personal accounts and ESP preferences, we all juggle multiple email accounts. And while it’s easy enough to flip from one account to another for simple tasks, if …
A year and a half ago Jerry Tian quit his job as a software engineer to join the startup game. But like many who set out on their own, …
Help A Reporter Out is one of those tricks every communications professionals should have up their sleeve. For content producers, HARO is a great tool for fielding quotes when …
As creators of content from blog posts to infographics to curated pinboards, many of the world’s top brands now consider themselves publishers. But that doesn’t mean the days of …
We all like free stuff, so it’s no surprise that convincing users to pay for something they previously knew as free is easier said than done. In the following …
Ready to step up your digital marketing game? Rather than throwing your hat (and life savings) in the ring with a graduate degree in digital marketing, you might want …
Every month or so a new study comes out about the best time to post on Facebook or Twitter. Their intentions are good (I think), but these studies are …
These days everybody has an app, and it’s getting harder and harder to be noticed. The average consumer isn’t downloading many apps, and they are constantly distracted while on …
In the second half of 2012, 41% of commercial emails were opened on mobile devices, and according to a report by Knotice that percentage is expected to surpass desktop opens …
