Author: Katherine Leonard

Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got …

Between the two examples of social proof below, which is more convincing? Chances are you picked option one and did so not because of the numbers, but because those …

There’s no question about the popularity of online video content, and it looks like video ads might finally be catching up. According to comScore’s US Digital Future in Focus, …

“I’d rather have 1,000 email addresses than 10,000 Twitter followers,” speaker Scott Stratten told the crowd at yesterday’s MPITechCon, an event focusing on marketing and technology for the events …

New research from comScore shows that a whopping 5.3 trillion display ad impressions were delivered in the US throughout 2012. Top industries by impression were online media, retail, finance, …

With nearly a quarter of last year’s paid search clicks coming from mobile devices, it’s about time Google Adwords caught up. Their brand new enhanced campaigns are designed to simplify campaign …

Congratulations! You’re special. Kind of.   It’s not exactly the basis for a winning marketing campaign…unless you’re a certain professional networking site. Over the past few days, LinkedIn has …

A 2012 study from comScore shows that a surprising amount of shopping cart abandonment is connected to shipping cost issues. 55% of cart abandoners said they jumped ship because …

When it comes to trendy terms of recent years, Everyblock seemingly had it all: big data, social functions, hyperlocal news and a passionate user base. But it seems that …

Tackling social media without a plan is kind of like sitting down to write a college entrance essay without an outline. You have the very best intentions, but the …

To cap off 2012, Quora founder Adam D’Angelo posted a few thoughts on the company’s quest to share knowledge, and where that mission would take the platform in the …

Sometimes we get so wrapped up in online content marketing that we forget where it all originated: good old-fashioned print. The vast majority of device-wielding Millennials will tell you …

In the past few weeks the amateur art of food photography has been knocked down and picked back up again. First the New York Times reported that several Brooklyn …

Whether through a #firstpost hashtag or the naughty content problem (who would have guessed?), chances are you’ve heard a thing or two about Vine in the past five days. …

Between the wealth of old-school marketing associations and Chicago’s recent push to become a tech hub, this city its fair share of digital marketing events. From Techweek to the Community …

It’s one of the oldest forms of digital marketing, but email remains a promising method for tuning visitors into regularly scheduled brand messaging. We mentioned Hello Bar a few …

Newsletter signups are golden, but they’re certainly not the end of the road. If users aren’t taking the next desired course of action —  whether that’s completing the signup …

To tackle search engine optimization head on there are a few things you need to know: what you’re doing right, what you could be doing better, and what your …

“Today we’re announcing a new way to navigate connections and make them more useful,” Zuckerberg told an eager crowd at yesterday’s news conference. He then went on to pitch …

These days more and more consumers are opting to take customer service issues to social media rather than the phone lines. In fact, so many customers are making this …