Author: Katherine Leonard
Last week at Google Developer Conference I/O, the search giant introduced new and improved Google Maps. The new version is currently available by invitation only, and beyond show-y features …
Whether it’s a narrator’s quick suggestion to “find us on Facebook” or the Twitter logo in the bottom right corner at the magazine ad, it’s not all that uncommon for …
Today Pinterest revealed an exciting new feature that will let brands and publishers pack more information into each pin. Before, when a user saw a pin they liked they …
As a twenty-something professional that spends an unhealthy amount of time on the Internet, I see a fair share of ads relating to grad school. Between Facebook ads for …
We’ve heard about brands like Zillow embracing the SEC’s new social policy, but how is the investment community reacting to the approval of social media as a platform for …
Perhaps you had the immense pleasure of watching the Amy’s Baking Company debacle unfold on Facebook earlier this week. If not, below is a quick summary to fill you in. Notorious …
From Disqus Recommendations to Facebook Reommendations, there are a number of mechanisms used to keep desktop readers around by tempting them with related articles. But until now, those options …
I’m willing to bet that yesterday’s holiday caused a sharp spike in flower, greeting card and brunch sales. But the other 364 days of the year, it’s moms who …
Do you know what to look out for when editing content for the web? Regardless of whether it’s for a first time guest poster or a longtime coworker, there …
When it comes to financial services, we’ve talked about online behaviors for the end user and for the brand itself. But how are individual finance professionals using online and …
From campaign strategy to day-to-day communication, the Obama administration is well known for its tech savvy and social fluency. Already active on Facebook, Twitter and Pinterest, the White House built a bit …
Advertisers haven’t yet figured out an ideal measure for the success of paid social media ads, but they’re not giving up on the opportunity just yet. Nielsen’s 2013 report, “Paid …
Compiling a regularly scheduled email newsletter seems like a relatively simple task, but when you get down to the details there are dozens of finite questions to answer, from …
On May 2 Instagram debuted Photos of You, a feature that allows users to tag people and brands in photos. The announcement on Instagram’s business blog describes the feature as “a …
In true startup form, Pinterest swiftly responded to user feedback to roll out its second round of big updates in a matter of weeks. Here’s a look at the …
When Vine made its official debut this past January, we all knew it would only be a matter of time before brands started rolling out the six second video contests. …
Given the overwhelming success we’ve seen with images on other platforms from Facebook to Pinterest and Instagram, we decided to run a little experiment with images on our blog. …
Whether you’re a seasoned marketer or a college student, entering the world of digital marketing can be intimidating. With new online platforms and tools emerging every day, the field …
Earlier in April the SEC released a report approving social media as an appropriate means for communicating with investors. And while many companies are still figuring out exactly what social media …
Disqus is a steady referral traffic source for the lonelybrand blog. It’s high quality traffic, with people visiting an average of 12 pages per visit and sticking around long …
Earlier this week Comedy Central announced the upcoming #ComedyFest, “a five-day celebration of comedy taking place on Twitter.” The event will open on April 29 with a sign of …
A few weeks back we were asked how “burying the lead” in email newsletters — that is, placing the piece of content that is referenced in the subject line further …
Inbound links are beneficial to your site from both an SEO and a credibility perspective. And while it’s easier than ever to figure out who is linking to your content, that leaves …
When it’s been a while since a user has engaged with your brand, email is a logical and direct channel for reengagement But let’s not forget: the inbox is a sacred …
Timing and targeting can make all the difference in the success of an ad. Lucky for us online advertisers, Twitter just released keyword level targeted ads, a tool that …
When’s the last time you saw a teenager without a smartphone glued to their hand? A look around any American high school campus, mall or sidewalk suggests that teen …
Is Facebook finally bringing the coveted “intent to purchase” factor to its advertising platform? The release of new partner categories certainly hints that they are trying. Before the release, …
Google inspired shock, awe and some epic headlines when it killed off Google Reader last month. “Like a Dagger to Bloggers’ Hearts, Google Just Killed Google Reader” – The …
If there’s one burning question on every brand marketer’s mind these days, it’s “how can I make my content go viral?” The short answer is that there’s no magic formula. …
Earlier this week we covered ten ways to get press as a Help A Reporter Out source, but HARO is equally useful for its namesake: reporters. And since content …
