If you’re a business operating out of a particular country, it makes sense that you would want to target users in that particular country. Country-specific top level domains (like url.co.uk) already offer that geotargeting (customers in the U.K. are served search results that are also in the U.K.), but, as SearchEngineLand recently discovered, Google has opened up that ability to sites with generic top level domains, like .com and .co. How can you enable this ability on your site? Check out our how-to guide below.
Once you’ve saved the settings, you’re good to go.
Now you’ve got your target audience set, but how is your landing page? Find out what goes into making an optimized landing page with our guides.