How can you ensure your promotion get the most participants possible? Create a mobile-friendly Facebook sweepstakes.
Author: Janelle Vreeland
Content marketing is about to enter a brave new world that focuses more on engagement than text-dense white papers. Enter quizzes and interactive pages.
Don't have an email marketing client? Don't worry. Boomerang for Gmail lets you schedule messages for free.
We've looked at great digital marketing courses in the past. Here are a few more that beginners and advanced users can benefit from.
Don't have the time or means to put together an event-focused microsite? Here's how to promote and organize your conference on Pinterest.
What do the Instagram ad rules mean for advertisers? It's time to start thinking outside the box.
Alignable is a new social network allowing local business owners to connect with other business owners in their community.
App users can now take advantage of Pinterest's Guided Search. How can brands optimize their pins for it?
The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.
When the NYPD launched the #myNYPD hashtag, they didn't anticipate the wide variety of photos they would receive.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
NIVEA's Interngram challenged Instagram aficionados with the opportunity to win one of three internship positions in Europe.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
If you're a small business, the capabilities of the free app Perch can help you keep abreast of your local competition with just a few taps.
After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands -- Sponsored Comments.
Much like its social app competitors, Vine Messages allows users to send private videos and messages to friends.
In addition to pushing membership drives and promoting special exhibits, social media has given museums, and exhibitors, a new way to connect with visitors.
What steps should a brand take to ensure their pins are mobile-friendly? We spoke with Danny Maloney, CEO and co-founder of Tailwind, to find out.
As part of a last-ditch effort to save the Eighth Wonder of the World, Astrodome supporters are showing their love with #SaveTheDome selfies.
How will your brand's creative be affected by Facebook Newsfeed's new dimensions? Here's a hint: new ratios are in your future.
If you haven't been designing posts and ads with the mobile Facebook user in mind, you're alienating a large portion of your potential audience.
The Adult Swim show "Rick and Morty" may have taken the social media debut cake after debuting its new episode on Instagram in the form of 109 videos.
Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.
With an average $65 spent per order, Instagram spurred purchases are certainly nothing to sneeze at. So, how can you take advantage of it and deal with its restrictions? …
Assigning Facebook admin roles can be overwhelming on its own, but failing to give admins an appropriate amount of control can cause major issues.
Ah, the sting of a negative review. We've all experienced them, but you can't prevent customers from airing their frustrations on social media...can you?
How did you celebrate American Heart Month? By 'liking' a Facebook post? Health-conscious brands celebrated by using Facebook as a way to share heart tips.
The Art Institute of Chicago, The Field Museum and the Chicago Cubs all marked Chicago's birthday using social media.