The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
Author: Janelle Vreeland
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
Maintaining a YouTube account isn't quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?
When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.
If you've avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.