Author: Janelle Vreeland
Watch Bill Murray in Groundhog Day right now on Amazon Prime. When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day, Labor Day, and …
Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create …
If you’ve noticed that your inbox has become a bit more animated and colorful, it’s probably because more email blasts are making use of emoji and symbols. Now, we’re not …
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.
Is Reddit advertising worth adding to your social advertising strategy? We spoke with some Reddit vets. Here's what they had to say.
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
Maintaining a YouTube account isn't quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?
When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
In 2012, 5.3 million display ad impressions were served, but 3 in 10 were never viewable. Yahoo Prime View looks to make display ads more effective.
If you've avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
We know, you're used to creating static content. To help, we've found a few interactive content tools that will help you build four common types of engaging content.
It feels like we've followed Visually from the beginning. Now, with a site refresh under their belts, we're covering their landing page design.
Interactive content is king. Now, it's time for marketers to adapt. We've found great examples from a variety of brands to get you inspired.
Novelty photo apps are tricky business, even when you have a large brand behind them. This is something that Chili's understood while creating Goal Face.
Content may be king, but unless it becomes more engaging, its reign will end. That's the trend the team at Demand Metric found in their new study "Content and …
In need of some great affordable (or free) image tools to enhance your social or blog presence? We've got three to get you started.
Google's new mobile search warning is great for users, but what does it mean for non-mobile friendly brands?
Instagram is unveiling a new feature that allows you to have greater control over your photo creations.
It's hard to know what image dimensions work best for each social channel. That's why we put together this social network image cheat sheet.
Implicit app posts are on their way out and explicit app post are on their way in, all thanks to a Facebook algorithm change. Here's what you need to …
