Author: Janelle Vreeland

Unlike its competitors, Apple hasn't felt the need to create a Facebook, Twitter or Tumblr account...until now.

If you find you're still strapped for ideas, find some St. Patrick's Day promo inspiration in these ideas.

We know that apps can be a great way for healthcare providers to reach new, old and current patients, but how can they enter an already crowded space?

Like its social competition, Yelp offers advertising to help boost brands' awareness to searchers in their area. But is it worth the time and effort?

More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.

Toronto Silent Film Festival Director Shirley Hughes gives us an insider perspective on the effectiveness of the TSFF's social media campaigns.

Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.

The team at Marketing Experiments raised a question in a recent webinar: Are our CTAs asking too much too soon?

Local business customers say that certain site features aren't that important, but that doesn't mean you should ignore or disregard them altogether.

BrightLocal compiled a list of the top 10 elements consumers want from a local business site. Here are the essentials your site should have and why.

Personal and social recommendations have a huge influence over travelers' decisions. So, how can hospitality brands use this to their advantage?

The deceptive nature of astroturf marketing can result in backlash and fines from the FTC. So, what can your brand do to steer clear of it?

According to a recent study, consumers are using mobile devices to better inform their car purchasing decisions...even when they're on the dealership lot.

The Movable Ink team found that the number of people opening emails via mobile devices, and the amount of time they spend reading them, is only increasing.

Facebook Product Manager Chris Turitzin recently explained the News Feed treats text statuses from pages differently than it treats text statuses from friends.

Pinterest has expanded the ability for users to search for recipes, giving your food-related content an even better chance of being found.

Pop-overs have been a favorite with digital marketers for a while now, but we wondered, are pop-overs losing their effectiveness?

PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.

Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.

Private sellers can use Inselly to sell items via Instagram. Will brands adopt a similar social commerce approach in the not-too-distant future?